Technology Strategy Principal
3 weeks ago
At Publicis Sapient, we're seeking a seasoned Technology Strategy Principal to lead our retail media network's strategic vision. As a key member of our team, you'll leverage advanced technologies to create immersive and engaging experiences for consumers and advertisers alike.
Key Responsibilities:- Develop a comprehensive roadmap for building and scaling the retail media network, aligning with business objectives and market opportunities.
- Stay abreast of industry trends and developments in retail media and digital advertising, contributing to the firm's thought leadership and enhancing our position as a trusted advisor in the retail space.
- Collaborate with cross-functional teams to develop innovative solutions and offerings that leverage retail media capabilities to drive business impact for clients.
- Conduct thorough research and evaluation of emerging Ad Tech and platforms to support the Retail Media Network.
- Define and implement effective monetization strategies, including advertising partnerships, sponsored content, and promotions, to maximize revenue potential.
- Establish strategic partnerships with technology vendors, content providers, advertisers, and other stakeholders to enhance the network's capabilities and reach.
- Implement data-driven approaches to monitor and optimize network performance, leveraging analytics and insights to enhance user engagement and ROI.
- Ensure compliance with relevant regulations and industry standards, and implement robust security measures to protect consumer privacy and data integrity.
- Provide leadership and mentorship to a team of technical experts, fostering a culture of innovation, collaboration, and continuous learning.
- Communicate effectively with senior leadership, business partners, and external stakeholders to drive alignment and support for the retail media network initiatives.
- Bachelor's or Master's degree in Computer Science, Engineering, or related field; MBA or equivalent business experience preferred.
- Proven track record of at least 8-10 years in a strategic technology role, with a focus on digital media, advertising, or retail industries.
- Deep expertise in Retail Media Network, Ad Tech, DSP & SSP, digital signage, and related technologies.
- Strong business acumen and strategic thinking, with the ability to translate technical concepts into actionable business strategies.
- Excellent leadership and communication skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Experience working in a fast-paced, dynamic environment, with a passion for innovation and driving results.
- Flexible vacation policy; time is not limited, allocated, or accrued
- 16 paid holidays throughout the year
- Generous parental leave and new parent transition program
- Tuition reimbursement
- Corporate gift matching program
We're committed to creating a workplace that's inclusive, diverse, and empowering. If you're passionate about innovation, collaboration, and driving business impact, we encourage you to apply for this exciting opportunity.
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