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Senior Product Marketing Director, Federal CC
2 months ago
About the Role
At Adobe, we're looking for a Senior Director, Product Marketing to lead our Federal CC team. As a key member of our organization, you'll be responsible for driving business results through product marketing and marketing domain expertise.
Responsibilities
- Product marketing and marketing domain expertise: Develop deep understanding of first principles around audiences, positioning, segmentation, messaging, and tactics to effectively drive business goals across the funnel.
- Customer Intelligence: Gain a deep understanding of audiences who try, buy, and use CC products.
- Strategic Business Sense: Stay up-to-date on CPG portfolio, industry trends, competition, and long-term strategy creation and execution.
- Cross-Functional Collaboration: Engage and align with partners across GMO (Global Marketing), GTM (Go to Market), and category teams across all levels.
- Effective Communication: Develop strong skills in tailoring complex ideas for diverse audiences, ensuring clarity and alignment through both written and verbal communication.
- Project Leadership: Proven ability to manage and deliver global, complex, multi-functional projects on time.
- Analytical Problem-Solving: Data-driven decision-making with a focus on simplifying challenges and creating actionable solutions.
- Monetization Strategy & Execution: Establish value and data-driven commercialization strategies and execution of new offers, add-on, and upsell motions, and other global commercialization projects.
- Team Leadership: Track record of developing talent and leading a multi-functional team to drive business impact and career growth.
Requirements
- 15+ years of experience in product marketing or a related field.
- Proven track record of driving business results through product marketing.
- Strong understanding of customer intelligence, strategic business sense, and cross-functional collaboration.
- Excellent communication and project leadership skills.
- Ability to work in a highly matrixed and global organization environment.
- Drive to constantly optimize and improve, combined with a relentless focus on customer experience.
At Adobe, you'll be immersed in an exceptional work environment that is recognized around the world. You'll also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you.
