Direct Mail Marketing Manager
3 weeks ago
About the Role:
The Direct Mail Marketing Manager position will report to the Head of Paid Media. As the Direct Mail Marketing Manager, you will oversee and manage large-scale direct mail campaigns aimed at driving new customer acquisition.
Key Responsibilities:
- Collaborate with cross-functional teams to align on campaign goals and execution.
- Work closely with credit bureaus to procure audience files, optimize lists, and develop new machine learning models.
- Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.
- Lead campaign forecasting, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.
Your Impact:
Drive the success of direct mail campaigns, ensuring seamless execution from concept to delivery. Optimize campaign performance, growing customer acquisition while managing costs effectively. Leverage data-driven insights to improve targeting, audience segmentation, and campaign outcomes.
About You:
5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration. Proven track record of managing large-scale marketing campaigns and working with external vendors. Experience using data analytics to inform campaign decisions and drive growth.
Even Better:
Experience with machine learning models or predictive analytics in marketing. Familiarity with marketing automation platforms and CRM systems. Previous experience managing budgets and vendor contracts in a high-volume marketing environment.
Where:
This role will be based in the San Francisco Bay Area. While you'll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face. We ask you to join us at our Oakland office for 3 consecutive days a month for team collaboration.
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