Marketing Manager, Customer Strategy Lead

3 days ago


Mooresville, North Carolina, United States Lowe's Home Improvement Full time
About the Role

Lowe's Home Improvement is seeking a highly skilled Marketing Manager, Customer Strategy to join our team. As a key member of our marketing organization, you will be responsible for developing and executing customer-centric strategies that drive business growth and customer engagement.

Key Responsibilities
  • Develop and execute customer strategy plans that align with business objectives and drive customer engagement.
  • Lead cross-functional teams to analyze customer data and develop insights that inform marketing strategies.
  • Collaborate with internal stakeholders to develop and execute marketing campaigns that drive customer acquisition and retention.
  • Monitor and analyze campaign performance, making data-driven decisions to optimize marketing strategies.
  • Stay up-to-date with industry trends and best practices in customer strategy and marketing.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 5-8 years of experience in marketing, with a focus on customer strategy and data analysis.
  • Proven track record of developing and executing successful marketing campaigns that drive customer engagement and business growth.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Preferred Qualifications
  • Master's degree in Marketing, Business, or related field.
  • Experience with marketing automation tools and data analysis software.
  • Certification in marketing or a related field.


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