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Senior Marketing Manager
2 months ago
We are seeking a highly skilled Senior Manager to lead our Customer Marketing efforts, focusing on omni-channel customer engagement and retention strategies for our DIY and Pro customer segments. As a key member of our Customer Marketing Leadership team, you will work closely with cross-functional partners to drive sales and margin goals for known customers and opt-ins for unknown customers.
Key Responsibilities- Lead the day-to-day efforts of agile PODs to drive sales and margin goals for known customers and opt-ins for unknown customers.
- Collaborate with VP and Director to develop segment strategy and plan that will drive higher engagement.
- Develop and execute effective segment-specific marketing campaigns that meet critical KPIs.
- Work closely with cross-functional partners, business owners, and other key stakeholders to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions.
- Measure and report KPIs, with ongoing efforts to continuously analyze data, identify trends, and identify continuous improvement opportunities to better drive our initiatives.
- Bachelor's Degree in Marketing, Digital, E-Commerce, or related field and 5-7 years of Data-Driven Marketing Experience.
- 4+ Years Leadership experience and knowledge of customer marketing, including loyalty marketing and personalized engagement marketing.
- 2+ Years Experience in a large retail environment or ecommerce company that serves Fortune 500 companies.
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
