Brand Marketing Specialist
2 weeks ago
At Lowe's, we value your skills and commitment. We are dedicated to providing you with opportunities for professional growth and development.
Your Role
The Marketing Coordinator plays a vital role in supporting the Brand Marketing team to effectively implement and execute the company's customer marketing strategy.
This position involves coordinating various marketing initiatives, from research and planning to execution and evaluation, ensuring they align with the company's objectives.
Success in this role requires a combination of creativity, organizational abilities, and marketing expertise to enhance the effectiveness of marketing efforts.
Key Responsibilities- Assist in the planning, coordination, and execution of marketing campaigns across various channels, including digital, social media, email, web, print, and more.
- Collaborate with cross-functional teams to create engaging marketing campaigns that align with Lowe's strategic goals.
- Conduct market research and analysis to identify trends, consumer preferences, and competitive insights to guide marketing strategies.
- Work with internal teams, such as operations and finance, to ensure marketing initiatives are in sync with overall business objectives.
- Support teams in maintaining brand consistency across all platforms by utilizing brand guidelines and messaging frameworks.
- Partner with the creative team to develop marketing materials that accurately represent the brand.
- Manage timelines, resources, and project management systems to ensure marketing projects are completed on schedule and meet set objectives.
- Assist in the management and updating of marketing budgets, tracking expenses, and ensuring initiatives are executed within budget constraints.
- Collaborate with finance and marketing teams to reconcile expenses, forecast future costs, and provide ongoing reports to leadership.
- Develop, update, and distribute marketing documentation to keep stakeholders informed about the latest marketing strategies.
Qualifications- Bachelor's Degree in Business, Communication, Marketing, or a related field
- 2-3 years of experience in Marketing
- 1-2 years of experience in Brand Marketing, Project Management, Digital Marketing, or market research
About Lowe's
Lowe's Companies, Inc. is a leading home improvement retailer, serving millions of customers each week. With significant annual sales and a vast network of stores, Lowe's is committed to supporting the communities it serves through various initiatives focused on affordable housing and skilled trades development.
Lowe's is an equal opportunity employer, committed to diversity and inclusion in the workplace.
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