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Experiential Marketing Manager
2 months ago
BLEND360 is seeking a talented Experiential Marketing Manager to lead the development, activation, and reporting of engaging marketing experiences for a reputable financial services client.
Key Responsibilities:- Develop comprehensive, data-driven experiential marketing strategies aligned with overall loyalty and brand objectives.
- Plan, coordinate, and execute experiential marketing events in lifestyle and entertainment, ensuring seamless activation and delivery of brand messages.
- Manage budgets for experiential marketing campaigns, optimizing resources to achieve maximum impact and ROI.
- Identify, negotiate with, and manage relationships with external partners, vendors, and agencies to support event execution.
- Ensure experiential marketing initiatives align with and reinforce the overall brand identity, messaging, and values.
- Establish key performance indicators (KPIs) and metrics to evaluate the success of experiential marketing campaigns, providing insights for future improvements.
- Degree in Marketing or Communications preferred.
- Proven experience (7+ years) in experiential marketing or event management or a related field.
- Ability to travel to key markets up to 25%.
- Entrepreneurial spirit with a pulse on culture, entertainment, and trends.
- Strong organizational skills, with the ability to manage multiple projects simultaneously and prioritize tasks effectively.
- Experience managing and tracking budgets and expenses.
- Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
- Strong attention to detail and the ability to review content and creative assets for accuracy and adherence to brand guidelines.
- Experience using Microsoft Teams, Excel, Outlook, and PowerPoint.
BLEND360 offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.
A Diverse Workforce is a Strong Workforce
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team, and as an extension of our clients' team.
BLEND360 is an equal opportunity employer.