Head of Events Marketing

1 day ago

Seattle, Washington, United States Amazon Full time
Accelerate the Future of Car Shopping and Ownership

Amazon is seeking a visionary Senior Marketing Manager to drive our rapidly expanding Amazon Autos business.

This high-impact role will be the driving force behind our omnichannel marketing strategy, blending innovative digital experiences with immersive physical activations to captivate both automotive dealers and tech-savvy consumers.

Leverage Amazon's trove of customer data and insights to target your initiatives, crafting personalized campaigns that turn passive browsers into passionate buyers.

As a key partner to our business development and operations teams, you will play a pivotal part in shaping the very future of online vehicle retail.

Key Responsibilities:
  • Develop and execute integrated marketing campaigns leveraging both digital and physical touchpoints.
  • Negotiate favorable terms and develop co-marketing programs to drive mutual success.
  • Leverage Amazon's customer insights and data to develop targeted, personalized marketing strategies.
  • Implement innovative tactics, including influencer collaborations and experiential activations, to captivate the tech-savvy, millennial car buyer.
  • Establish and monitor key performance metrics to measure the impact of marketing initiatives.
  • Work closely with business development, product marketing and operations teams to align on go-to-market strategies.
Basic Qualifications:
  • 7+ years of developing and managing acquisition marketing or channel programs experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
  • Experience building, executing and scaling cross-functional marketing programs.
  • Minimum 5 years of marketing experience, with a strong track record of success in the automotive or e-commerce industry.
Preferred Qualifications:
  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
  • Minimum 5 years of marketing experience, with a strong track record of success in the automotive or e-commerce industry.
  • Expertise in developing and executing omnichannel marketing strategies across digital and physical channels.
  • Demonstrated ability to build and manage relationships with external partners and stakeholders.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit

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