Senior Marketing Lead

3 days ago


Seattle, Washington, United States Rivian Automotive Full time
About Rivian

Rivian is a pioneering company that's redefining the automotive industry with its innovative electric adventure vehicles. Our mission is to keep the world adventurous forever, and we're seeking a dynamic and strategic-minded individual to join our Marketing team as a Sr Lead of Partner Marketing.

Role Summary

This is a newly established role that requires a self-motivated and results-driven professional to forge and nurture strategic partnerships with prominent brands. As a Sr Lead of Partner Marketing, you will report to the Sr Director, Integrated Marketing and be responsible for elevating Rivian's brand presence, driving customer engagement, and accelerating our growth trajectory.

Key Responsibilities
  • Develop and execute a comprehensive partnership strategy aligned with Rivian's marketing and business objectives.
  • Identify and prioritize strategic partnership and sponsorship opportunities that amplify Rivian's brand positioning and market impact.
  • Cultivate and maintain strong relationships with key stakeholders at partner organizations, including senior executives, marketing leaders, and cross-functional teams.
  • Collaborate cross-functionally with internal teams to develop and execute joint initiatives and campaigns with strategic partners.
  • Drive innovation and creativity in partnership activations, co-branded campaigns, and experiential marketing initiatives.
  • Develop compelling messaging that communicates Rivian's brand values and offerings to a partner's audience.
  • Define KPIs and metrics to measure the effectiveness of partnership initiatives.
Requirements
  • 7-10 years of experience in Strategic Partner or Sponsorship Marketing experience in tech or automotive fields.
  • Proven track record of success in building and developing strategic partnerships and sponsorships in the auto, tech, or outdoor industries, with demonstrated ability to drive measurable results and ROI.
  • Strong understanding of Partner Marketing and market trends.


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