Senior Manager, Business Insights

1 week ago

Cambridge, Massachusetts, United States Biogen Full time
About This Role

The Senior Manager, Customer and Data Insights will play a critical role within the US Multiple Sclerosis Team. As a proactive thought partner for the Brand team, you will be responsible for driving actionable insights and deep understanding of the customer and overall market.

This role will be responsible for the strategic thought partnership and the development and execution of insights plans, including primary market research, secondary analytics, and field insights. You will work with the Brand team to scope and prioritize areas of market research and analytical approaches to support growth opportunities for the MS therapeutic area.

Additionally, you will be responsible for developing holistic and integrated analytical plans to support the performance and proactively identify opportunities for the MS franchise.

Key Responsibilities
  • Serve as a key strategic thought partner for the HCP and Consumer marketing teams and go-to team member for insights
  • Develop and deploy innovative market research techniques that reflect best practices, to develop key strategic customer insights and drive superior decision-making
  • Bring 'voice of the customer' in focus through innovative approaches to understand patients, HCPs, their experience, treatment preference, and treatment needs
  • Analyze and synthesize market data (i.e., market research, specialty pharmacy, claims, etc.) to bring added value to research studies, and communicate customer insights in a business-oriented, concise and meaningful manner
  • Direct strategic analysis & recommendations for the development and maintenance of key user interfaces and dashboards used for providing strategic insight to senior leadership
  • Lead Integrated Customer Planning (ICP) and strategic budget planning process for MS CD&I, and provide commercial team with comprehensive performance, customer, and market insights to support strategy & resource investment
Requirements
  • 5+ years of patient/customer research experience within a relevant industry like biotech, pharmaceutical, or a consulting firm supporting the healthcare industry
  • Strong project management experience - managing projects end-to-end (Defining the business need, requesting proposals from vendors, advising on research sample, monitoring fielding, designing read out plans, synthesizing and communicating findings within the organization)
  • Strong communication skills - expertise in translating analyses and research results into actionable insights for business stakeholders across the organization (including senior leadership)
  • Excellent strategic thinking capabilities with ability to synthesize large amounts of information and logically structure PowerPoint deliverables
  • Driven, highly self-motivated, confident, high-energy individual
  • Experience working with a branded, consumer facing product
  • Experience in the Multiple Sclerosis Therapeutic Area, a plus
About Biogen

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission.

Caring Deeply. Achieving Excellence. Changing Lives.

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