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Brand Marketing Lead, Oncology Division

2 months ago

Princeton, New Jersey, United States SUN PHARMA Full time
Job Summary

The Senior Brand Manager, Oncology Marketing will be responsible for developing and executing launch strategies for new brands in the oncology market. This role will require collaboration with cross-functional teams, including Managed Markets, Manufacturing, Medical, Market Research, Forecasting, and Regulatory.

Key Responsibilities
  • Develop and execute launch strategies for new brands in the oncology market.
  • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing plans.
  • Lead the development and execution of promotional speaker programs, including speaker training, materials development, and communications.
  • Develop and implement brand websites, ensuring alignment with brand strategy.
  • Develop marketing promotional materials aligned with launch strategy.
  • Manage brand budgets and ensure effective use of resources.
  • Partner with Marketing Coordinate to negotiate contracts, MSAs, SOWs, and POs with vendors.
  • Oversee the effectiveness of programs and initiatives, including success tracking criteria and KPIs.
  • Demonstrate in-depth understanding of the market and competitive landscape, identifying new market opportunities and actionable brand insights.
Requirements and Qualifications
  • Bachelor's degree and a minimum of 3 years of experience in pharmaceutical or biotech sales/marketing or related field.
  • Launch experience and brand marketing experience, including digital marketing.
  • Oncology experience is a plus.
  • Proven skills in brand marketing, market and competitive analysis, marketing program development, project management, and financial management.
  • Demonstrated ability to manage multiple projects simultaneously, set priorities, and meet deadlines.
  • Ability to work independently with a sense of urgency and strong attention to detail.
  • Demonstrated passion for creating iconic and disruptive brands.
  • Exceptional oral and written communication skills and proficiency in Microsoft Office applications.
Personal Skills and Attributes
  • Passion for building breakthrough brands with strategies and tactics that deliver on customer needs.
  • Strong analytical, project management, fiscal management, and decision-making skills.
  • Positive attitude and ability to work effectively in a dynamic environment without losing focus on business goals.