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Vice President of Marketing Strategy
2 months ago
About Fosun Pharma USA Inc.
Company Overview
Founded in 2017 and based in Princeton, New Jersey, Fosun Pharma USA Inc. is a fully owned subsidiary of Fosun Pharmaceutical (Group) Co., Ltd. Established in 1994, Fosun HQ is a leading global, innovation-driven group in the pharmaceutical and healthcare sector, publicly traded on both the Shanghai and Hong Kong Stock Exchanges.
Fosun HQ is dedicated to patient-centered care and focuses on clinical needs. The organization continuously enhances its innovative product pipeline through independent research, collaborative development, licensing, and thorough incubation. It aims to elevate the research and clinical development capabilities of first-in-class (FIC) and best-in-class (BIC) new drugs while expediting the research and launch of groundbreaking technologies and products.
Fosun Pharma USA – Strategy and Differentiation
Designed as an entrepreneurial entity, Fosun USA is a US-centric innovative specialty pharmaceutical firm propelled by internal research and strategic alliances.
Guided by a team of seasoned executives with extensive experience in leading pharmaceutical companies in the US and Europe, Fosun USA markets a selection of specialty pharmaceutical injectable products and ophthalmics, while developing a portfolio of high-value branded, innovative offerings.
With a robust commercial team established, Fosun USA is expanding its presence in the US market, focusing on late-stage (phase 2 and beyond) or commercially viable innovative products. While partnerships with Fosun HQ for the Chinese market are possible, the primary emphasis is on securing US rights for innovative biopharmaceutical products.
Fosun aims to lead in specialty generics and branded pharmaceuticals by creating advanced, innovative products targeting therapeutic areas such as oncology, autoimmune diseases, and CNS disorders. The company seeks to expand its pipeline through internal R&D, business development, and licensing, focusing on high-barrier, complex, innovative 505(b)(2) products, including incubating early-stage exploratory 505(b)(1) products utilizing cutting-edge technology.
Position Overview:
We are in search of a seasoned marketing leader to join our Innovative Medicines Team. This pivotal role involves developing late-stage clinical products and advancing both internal and external assets to enhance our portfolio. The successful candidate will collaborate closely with the Chief Commercial Officer (CCO) of Innovative Medicines and serve as the commercial liaison to the medical team, steering marketing strategy development to support product launches and portfolio growth. This position will be highly visible within the organization.
Key Responsibilities:
- Establish and lead the strategic marketing function for Innovative Medicines at Fosun Pharma USA.
- Oversee portfolio planning in alignment with corporate strategy.
- Collaborate with R&D and other strategic partners to design and guide product development programs from a commercial viewpoint, leveraging a strong understanding of the product development process and functional areas such as quality and regulatory.
- Work with cross-functional teams to create a cohesive launch plan.
- Develop brand strategy and ensure execution aligns with business objectives.
- Enhance Fosun's reputation in the US market, paving the way for future product launches.
- Provide expert insights to global strategy from a US market perspective.
- Analyze internal and external business challenges and recommend best practices to enhance products and processes, utilizing industry trend insights to inform decision-making.
Qualifications:
- A BA/BS degree or equivalent marketing experience is required; an MBA is highly preferred.
- 8+ years of progressive marketing experience, including leadership in both pipeline and inline brands, with a focus on product launches in oncology.
- 5+ years of marketing experience specifically in oncology.
- Additional commercial experience in sales and access is advantageous.
- Proven team leadership capabilities and the ability to contribute individually.
- Demonstrated experience in refining and executing overall brand strategy, leading all aspects of tactical execution, and managing complex cross-functional teams to achieve brand goals.
- Experience in launching and marketing a brand using omnichannel strategies as a significant promotional component.
- Understanding of marketing technology and its effective application in product marketing.
- Proven track record in creating, developing, and implementing marketing strategies and plans, key messaging, and promotional activities to boost brand awareness and accelerate profitable revenue growth in collaboration with the field force.
Candidate Profile:
- The ideal candidate is a dynamic, results-oriented, entrepreneurial professional eager to build a growing organization in a fast-paced environment.
- Ability to navigate ambiguity, resourcefulness, and effective influence across the organization while communicating with senior leadership.
- Possesses a strong strategic mindset, problem-solving skills, and a creative approach to developing innovative ideas for future organizational growth.
- Collaborative decision-maker who works with other functions and external partners, considering alternative options and necessary trade-offs within organizational values.
- Exhibits operational excellence in strategic thinking and analytical skills.
- Willingness to challenge the status quo and seek innovative approaches to enhance customer experience.
- A self-aware leader open to feedback, leading by example, and capable of attracting and developing diverse talent.
- Driven by a strong sense of purpose and committed to the success of the team and organization on both local and global scales.
- Logical thinker, results-driven, adaptable to changing priorities and unforeseen challenges, self-motivated, team-oriented, and a creative thinker.
- Strong interpersonal, verbal, and written communication skills across all organizational levels, with the ability to lead and influence others.
- Demonstrated sense of ownership and accountability for the collective success of the team and assets.
- Ability to prioritize, pivot, and manage multiple projects concurrently.
