Vice President of Marketing Strategy
2 weeks ago
About Fosun Pharma USA Inc.
Company Overview
Founded in 2017 and based in Princeton, New Jersey, Fosun Pharma USA Inc. is a fully owned subsidiary of Fosun Pharma (Group) Co., Ltd. Established in 1994, Fosun HQ is a leading global pharmaceutical and healthcare conglomerate, publicly traded on both the Shanghai and Hong Kong Stock Exchanges.
Fosun HQ focuses on innovation and is dedicated to enhancing its product pipeline through independent research, strategic partnerships, and comprehensive development efforts. The company is committed to addressing clinical needs and improving patient outcomes through innovative therapies.
Fosun Pharma USA – Vision and Strategy
As a dynamic entity, Fosun USA is committed to advancing specialty pharmaceuticals within the US market, leveraging internal research and strategic collaborations. Our leadership team comprises seasoned professionals with extensive experience in the pharmaceutical sector, both in commercial and research capacities.
Fosun USA is actively expanding its portfolio of specialty injectable products and ophthalmics, focusing on high-value branded innovations. Our strategic direction is to develop late-stage clinical products primarily for the US market while facilitating partnerships for broader market access.
Position Overview:
We seek a seasoned marketing leader to spearhead our Innovative Medicines Team. This pivotal role entails guiding the development of late-stage clinical products and advancing both internal and external assets to enhance our portfolio. The successful candidate will collaborate closely with the Chief Commercial Officer and the medical team to formulate marketing strategies that support product launches and portfolio growth.
Key Responsibilities:
- Establish and lead the strategic marketing function for Innovative Medicines at Fosun Pharma USA.
- Oversee portfolio planning in alignment with corporate strategy.
- Collaborate with R&D and other strategic partners to design and implement product development initiatives from a commercial viewpoint.
- Work with cross-functional teams to create a cohesive launch strategy.
- Develop brand strategy and oversee its execution in line with business objectives.
- Enhance Fosun's reputation in the US market, laying the groundwork for future product introductions.
- Provide insights to global strategy from a US market perspective.
- Analyze internal and external business challenges, recommending best practices to optimize products and processes.
Qualifications:
- BA/BS degree or equivalent experience in Marketing; an MBA is highly desirable.
- Over 8 years of progressive marketing experience, including leadership in product launches, particularly in Oncology.
- Minimum of 5 years of marketing experience in Oncology.
- Additional experience in Sales and Access is advantageous.
- Proven leadership capabilities with a track record of individual contribution and team collaboration.
- Experience in developing and executing comprehensive brand strategies and leading cross-functional teams.
- Familiarity with omnichannel marketing strategies.
- Understanding of marketing technologies and their application in product promotion.
- Demonstrated success in crafting and implementing marketing strategies that drive brand awareness and revenue growth.
Candidate Profile:
- A dynamic, results-driven professional with an entrepreneurial spirit, eager to contribute to a growing organization.
- Ability to navigate ambiguity and influence across various organizational levels.
- Strong strategic thinker with problem-solving skills and a creative approach to innovation.
- Collaborative mindset, capable of making informed decisions while considering diverse perspectives.
- Operational excellence in strategic and analytical thinking.
- Willingness to challenge conventional methods while enhancing customer experiences.
- A self-aware leader, open to feedback, and committed to developing diverse talent.
- Motivated by a strong sense of purpose and invested in team and organizational success.
- Effective communicator with strong interpersonal skills, capable of leading and influencing others.
- Demonstrated accountability for team and asset success.
- Ability to manage multiple projects and priorities effectively.
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