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Vice President of Marketing Strategy

2 months ago

Princeton, New Jersey, United States Fosun Pharma USA Inc. Full time

About Fosun Pharma USA Inc.

Company Overview

Founded in 2017 and based in Princeton, New Jersey, Fosun Pharma USA Inc. is a fully owned subsidiary of Fosun Pharma (Group) Co., Ltd. Established in 1994, Fosun HQ is a leading global pharmaceutical and healthcare conglomerate, listed on both the Shanghai and Hong Kong Stock Exchanges.

Fosun HQ is dedicated to patient-centric solutions and focuses on clinical needs. The organization continuously enhances its innovative product pipeline through independent research, collaborative development, licensing, and comprehensive incubation strategies. The company aims to advance the research and clinical development of first-in-class (FIC) and best-in-class (BIC) new medications, expediting the research and launch of groundbreaking technologies and products.

Fosun Pharma USA – Strategic Vision

As an entrepreneurial entity, Fosun USA is a US-centric innovative specialty pharmaceutical firm, propelled by internal research and strategic alliances.

Our leadership team comprises seasoned executives with proven success in US and European pharmaceutical markets, both in commercial operations and research. Fosun USA is developing a portfolio of specialty injectable products and ophthalmics while establishing a range of high-value branded innovative offerings.

With a robust commercial team, Fosun USA is enhancing its presence in the US market, focusing on late-stage (phase 2 and beyond) or commercially viable innovative products. While partnerships with Fosun HQ can facilitate access to the Chinese market, the primary focus remains on US rights for innovative biopharmaceuticals.

Fosun aims to emerge as a leader in specialty generics and branded pharmaceuticals by creating advanced, innovative products in therapeutic areas such as oncology, autoimmune diseases, and central nervous system disorders. The company seeks to expand its pipeline through internal research, business development, and strategic licensing, concentrating on high-barrier, complex innovative products.

Position Overview:

We are seeking a seasoned marketing leader to join our Innovative Medicines Team. This role will oversee the development of late-stage clinical products and advance both internal and external assets to strengthen our portfolio. The successful candidate will collaborate closely with the Chief Commercial Officer of Innovative Medicines and serve as the commercial liaison to the medical team, spearheading marketing strategy development in support of product launches and portfolio management. This role is pivotal within the organization.

Key Responsibilities:

  • Establish and lead the strategic marketing function for Innovative Medicines at Fosun Pharma USA.
  • Guide portfolio planning in alignment with corporate strategy.
  • Collaborate with R&D and other strategic partners to design and implement product development programs from a commercial viewpoint, leveraging a comprehensive understanding of the product development lifecycle.
  • Coordinate with cross-functional teams to create an integrated launch strategy.
  • Develop brand strategy and oversee execution in line with business objectives.
  • Enhance Fosun's reputation in the US market, laying the groundwork for future product introductions.
  • Provide insights to the global strategy from a US market perspective.
  • Analyze internal and external business challenges and recommend best practices to optimize products and processes, utilizing industry trend insights to inform decision-making.

Qualifications:

  • Bachelor's degree or equivalent marketing experience is required; an MBA is highly preferred.
  • Over 8 years of progressive marketing experience, including leading product launches in oncology.
  • Minimum of 5 years of experience in oncology marketing.
  • Desirable experience in sales and access within the commercial sector.
  • Proven leadership capabilities with the ability to contribute as an individual and foster team collaboration.
  • Demonstrated expertise in refining and executing brand strategies, leading tactical execution, and managing complex cross-functional teams to achieve brand goals.
  • Experience in launching and marketing a brand through omnichannel strategies.
  • Understanding of marketing technologies and their application in product promotion.
  • Proven track record in developing and implementing marketing strategies, key messaging, and promotional activities to enhance brand visibility and drive revenue growth.

Candidate Profile:

  • A dynamic, results-driven professional with an entrepreneurial spirit, eager to build a thriving organization in a fast-paced environment.
  • Ability to navigate ambiguity, resourcefulness, and effective influence across the organization while engaging with senior leadership.
  • Strong strategic mindset, problem-solving skills, and a creative approach to developing innovative organizational strategies.
  • Collaborative decision-maker who works effectively with various functions and external partners, weighing alternatives and necessary trade-offs.
  • Operational excellence in strategic thinking and analytical capabilities.
  • Willingness to challenge conventional practices and seek innovative solutions to enhance customer experiences.
  • A self-aware leader open to feedback, leading by example, and capable of attracting and developing diverse talent.
  • Driven by a strong sense of purpose, committed to the success of the team and organization at both local and global levels.
  • Logical thinker, results-oriented, adaptable to changing priorities, self-motivated, and a creative problem solver.
  • Excellent interpersonal, verbal, and written communication skills, with the ability to lead and influence across all organizational levels.
  • Demonstrated ownership and accountability for the collective success of the team and assets.
  • Ability to prioritize, pivot, and manage multiple projects concurrently.