Digital Marketing Director
4 weeks ago
Brightwell is a pioneering payments company dedicated to providing innovative solutions and technology for global money transfers. As a key member of our team, you will play a pivotal role in driving our product growth efforts.
Key Responsibilities
Manage the marketing team's deliverables and timelines to ensure timely and quality execution of campaigns and other product growth initiatives.
Oversee demand generation activities to drive qualified leads and support sales pipeline growth.
Collaborate with the sales department to develop strategies aimed at increasing closing rates and optimizing the sales process.
Design and manage high-performing marketing campaigns across various channels to effectively reach target audiences and drive engagement.
Utilize data and metrics to track and analyze the performance of marketing initiatives, making data-driven decisions to optimize results.
Lead and mentor the marketing team, fostering a collaborative and high-performance culture.
Serve as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives.
Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement.
Stay informed about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies.
Requirements
Bachelor's degree in Marketing, Business, or related field.
5+ years of experience in marketing, with a proven track record of managing successful campaigns and initiatives.
Proven track record of developing and executing successful go-to-market strategies in B2B SaaS or fintech.
Strong leadership skills with experience managing a team.
Experience in creating compelling marketing content across various formats.
Deep understanding of all aspects of B2B marketing including business strategy, creative development, creation of buyer journeys, database segmentation, data analytics, and more.
Proficiency in utilizing marketing analytics tools to track and measure performance.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
Strategic thinker with a results-oriented mindset and a focus on driving impact.
Self-motivated, proactive, and able to thrive in a fast-paced environment.
What We Offer
Freedom to take ownership of your work and excel in your role.
Professional development opportunities for growth and advancement.
Entrepreneurial spirit with a passion for driving change.
Comprehensive benefits package including medical, dental, vision, disability insurance, 401k, flexible spending accounts, parental leave, paid vacation, and more.
Inclusive and vibrant team culture with opportunities for social and professional engagement.
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