Digital Marketing Strategist
4 weeks ago
Job Title: Digital Strategy Manager
Location: Remote (U.S. only)
Job Type: Full-time
About Us: Location3 Media is a digital marketing company that improves the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions.
Key Responsibilities:- Develop and execute comprehensive digital marketing strategies that align with clients' business objectives.
- Collaborate with clients to understand their needs and develop effective digital marketing plans.
- Implement strategic initiatives across various digital channels, including Google Ads, Meta, Programmatic DSP, SEO, and other relevant platforms.
- Utilize advanced digital marketing analytics tools to analyze campaign performance, track KPIs, and generate actionable insights.
- Prepare comprehensive reports and present findings to clients, providing strategic recommendations for optimization and improvement.
- Lead quarterly business review meetings with clients, assessing campaign performance, discussing results, and identifying areas for growth and improvement.
- Develop and manage A/B/multivariate testing programs for creative assets and landing page UX, leveraging data-driven insights to optimize performance.
- Work closely with clients to forecast and manage digital marketing budgets effectively.
- 5+ years of proven digital marketing experience working to plan, launch, and analyze cross-channel campaigns.
- Experience within franchise and multi-location space is preferred.
- 5+ years of proven experience directly managing client relationships, including ownership of performance KPIs and reporting.
- 3+ years of hands-on experience managing ad campaigns in platforms such as Google Ads, Meta, LinkedIn, and Programmatic DSP.
- Experience in Paid Search, Paid Social, and Shopping campaigns preferred.
- Track record of collaborating with CMOs and other corporate marketing team members to achieve marketing goals.
- 3+ years of expertise in digital marketing analytics, including proficiency in tools such as Google Analytics 4 (GA4), attribution modeling, and budget forecasting.
- Experience with analyzing and interpreting Power BI marketing reports and visualizations and developing data-driven marketing recommendations.
- A competitive salary range of $90,000 to $100,000 annually depending on experience.
- A comprehensive benefits package, including medical, dental, vision, matching 401K, a wellbeing stipend, every other Friday off, every other half-Wednesday off, remote work equipment, a remote equipment reimbursement, and more.
How to Apply: If you are a passionate and innovative thinker who wants to work with a performance-driven team, please submit your application with your resume and a cover letter explaining why you are the ideal candidate for this role.
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