Senior Associate, Digital Media Specialist
7 days ago
Job Summary
As a Senior Associate at GroupM, you will play a key role in supporting the creation and execution of programmatic media plans using industry-leading media technology platforms. This role offers a unique opportunity to gain exposure to emerging digital media technologies, publishers, and programmatic strategies that will help create a valuable foundation for a career in digital media.
Key Responsibilities
- Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
- Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
- Own operational tasks including budget management, billing, and campaign creative trafficking.
- Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
- Build relationships and own communication with members of the broader digital account teams, including planning, investment, operations, and analytics.
- Work with publishers to implement, troubleshoot, and optimize programmatic deals to help secure access to high-quality media inventory.
- Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs, and Third-Party Verification tools.
- Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.
Requirements
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
- Familiarity with key programmatic or digital media platforms.
- Proficient in Microsoft Excel.
- Excellent verbal and written skills, and a detail-oriented mindset.
- Strong analytical abilities and quantitative skills.
Life at GroupM
At GroupM, we are committed to providing a dynamic and inclusive work environment that fosters growth and development. Our employees have access to a range of benefits, including competitive medical, vision, and dental insurance, significant paid time off, and employee mental health awareness days. We also offer opportunities for professional development and networking through our employee resource groups and in-office events.
GroupM is WPP's media investment group and the world's leading media investment company. We have a mission to shape the next era of media where advertising works better for people. Our global agencies, including Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, leverage a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
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