Digital Media Investment Specialist

4 days ago


Chicago, Illinois, United States Starcom Melbourne Full time
Job Description

Overview

The Investment Supervisor plays a crucial role in driving media buying and investment initiatives for our clients at Starcom Melbourne. This position requires a strategic thinker with excellent communication skills to lead the development, execution, and monitoring of integrated digital media plans.

Key Responsibilities

  • Develop and implement tactical plans to secure optimal media investments across various digital channels.
  • Collaborate with cross-functional teams, including Client Operations, Strategy, Analytics, and external agencies, to ensure seamless execution.
  • Analyze data to inform media purchasing decisions and optimize campaign performance.
  • Prepare and present post-buy documents to stakeholders.
  • Screen content to ensure alignment with client guidelines and budget allocations.
  • Lead strategic planning initiatives, including deck writing, budget allocation, and audience development.
  • Oversee day-to-day campaign execution and ensure campaigns meet key performance indicators (KPIs).
  • Support the development of strategic approaches and experience design by delivering channel ideas and providing historical performance insights.
  • Build and maintain strong relationships with client counterparts and manage day-to-day interactions.
  • Responsible for the management, development, and mentorship of Associates/Senior Associates.

Requirements

  • Bachelor's degree in a relevant field, such as marketing, advertising, communications, business, sociology, or consumer insights.
  • At least 3 years of experience in media buying and planning, with a strong understanding of digital media concepts and terms.
  • Excellent verbal and written communication skills, with the ability to present complex ideas in a clear and concise manner.
  • Ability to work independently and collaboratively with various teams.
  • Strong analytical and problem-solving skills, with the ability to think critically and creatively.
  • Negotiation and influence skills, with a deep understanding of industry, brand, and competitive knowledge.
  • Proven ability to multitask and manage multiple projects effectively, with a focus on delivering high-quality results within tight deadlines.
  • Strong attention to detail and previous team management experience, with the ability to effectively coach and develop others.


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