Digital Media Investment Specialist
4 days ago
Overview
The Investment Supervisor plays a crucial role in driving media buying and investment initiatives for our clients at Starcom Melbourne. This position requires a strategic thinker with excellent communication skills to lead the development, execution, and monitoring of integrated digital media plans.
Key Responsibilities
- Develop and implement tactical plans to secure optimal media investments across various digital channels.
- Collaborate with cross-functional teams, including Client Operations, Strategy, Analytics, and external agencies, to ensure seamless execution.
- Analyze data to inform media purchasing decisions and optimize campaign performance.
- Prepare and present post-buy documents to stakeholders.
- Screen content to ensure alignment with client guidelines and budget allocations.
- Lead strategic planning initiatives, including deck writing, budget allocation, and audience development.
- Oversee day-to-day campaign execution and ensure campaigns meet key performance indicators (KPIs).
- Support the development of strategic approaches and experience design by delivering channel ideas and providing historical performance insights.
- Build and maintain strong relationships with client counterparts and manage day-to-day interactions.
- Responsible for the management, development, and mentorship of Associates/Senior Associates.
Requirements
- Bachelor's degree in a relevant field, such as marketing, advertising, communications, business, sociology, or consumer insights.
- At least 3 years of experience in media buying and planning, with a strong understanding of digital media concepts and terms.
- Excellent verbal and written communication skills, with the ability to present complex ideas in a clear and concise manner.
- Ability to work independently and collaboratively with various teams.
- Strong analytical and problem-solving skills, with the ability to think critically and creatively.
- Negotiation and influence skills, with a deep understanding of industry, brand, and competitive knowledge.
- Proven ability to multitask and manage multiple projects effectively, with a focus on delivering high-quality results within tight deadlines.
- Strong attention to detail and previous team management experience, with the ability to effectively coach and develop others.
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