Strategic Entertainment Research and Strategy Executive

15 hours ago

New York, New York, United States National Research Group Full time

About National Research Group:

NRG is a leading global insights and strategy firm at the intersection of content, culture, and technology.

We stay ahead of what's next, providing fresh insights to spark new ideas. We're a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges in entertainment, technology, lifestyle, sports, and gaming.

We're proud of our company's values – these values guide us as we navigate sunny days, gray skies, and everything in between:

  • Do What You Love With Conviction.
  • Where Discovery Lives, And Impact Drives.
  • Celebrate Difference, Cultivate Belonging.
  • Big Thinking, Collectively Inspired.
  • Embrace the Journey, Be Human.
The Opportunity:

We are seeking an experienced Senior Vice President to lead our Entertainment Market Research & Strategy team. This role requires strategic thinking, innovation, and expertise in content development and testing.

This position will report to the EVP overseeing all entertainment teams at NRG and collaborate with senior leaders regularly. The successful candidate will be responsible for managing multiple teams, growing talent, and driving business growth through innovative research and strategy.

Your Impact:
  • Team Leadership & Future Leader Creator

Our Content Testing team consists of world-class researchers with unmatched industry expertise and passion for helping shows and films reach their full potential. We're looking for someone with exceptional people management skills who can grow people into the next generation of leaders, managing at least 2 teams (4-7 people per team).

  • You will lead and develop multiple teams.
  • You will manage others who are people managers themselves and be an effective manager of individual contributors.
  • You will oversee senior talent at the VP level who are experts in their own fields, pushing them to grow in their careers and skillsets.
  • You will help build the vision for the entertainment practice areas and set a vision for your specific teams.
  • You will not only manage your teams on a day-to-day basis but also lead them with vision, inspiring them to achieve personal and team goals, striving to achieve their best, growing and elevating world-class talent.
  • You take pride in growing the next generation of leaders and thrive on seeing other people thrive and take the reins.
  • You are an expert in decision-making related to team management, career development, and giving constructive feedback to help people grow, see their blind spots, and improve where they need to.
  • You will keep teams focused on client objectives based on your client-side experience, coaching them on what clients are really in need of, how to best deliver, and how to build client trust and relationships in the process.
  • You will deal with and troubleshoot any complicated issues that arise within your team, with clients, on projects, in an efficient and effective manner.
Trusted Client Advisor:

Proven experience cultivating and fostering multiple relationships with clients or client-side stakeholders, leading strategic insights-driven decisions and outcomes. Your well-developed research acumen allows you to build trust quickly and lead multiple client relationships at once.

  • You will easily find insights that address clients' needs and objectives, focused on upleveling our strategic recommendations in reporting with visual, creative, and story-driven approaches.
  • You will provide recommendations that clients and their stakeholders feel are well-founded and practical to implement based on your client-side experience.
  • You will uplevel our teams' abilities to provide stronger recommendations where necessary in the process.
  • You have a track record of delivering to clients and stakeholders exactly what they need, exceeding their expectations, and delivering above and beyond as an outstanding consultant and trusted advisor without the need for endless revisions.
  • Through this consistency in delivering strong work and building up relationships, you get to the next level of relationship building, advising clients at large, and able to provide proactive recommendations on future projects or strategic research initiatives more easily.
  • Serve as a trusted partner to clients, fully understanding their overall business objectives and strategically strengthening the relationship.
Growth and Revenue Responsibility:

This role will require accountability, commercial acumen, and responsibility to revenue targets each calendar year.

  • You will understand the direction of the industry and your clients' businesses and be able to collaborate in setting ambitious revenue targets that grow year after year for your teams.
  • You will be held accountable to those targets and expected to devise a product and account strategy roadmap to achieve targets.
  • You will maintain current revenue levels through excellent team and client management and push to expand the work clients do with you in your areas of focus.
  • You take great pride in building and finessing capabilities presentations around our core product lines and competencies, leading to new open doors at existing and net-new client organizations.
  • You get excited when new RFPs come in and are full of ideas and enthusiasm to want to win the work with the strongest possible proposal and approaches.
  • You will lead and collaborate on initiatives to grow, including active participation in new business pitches, the creation and maintenance of product line credentials, proposal development, and thought leadership initiatives.
  • You will identify and gain growth opportunities with existing clients to expand into new methodologies or product lines across the business.
  • You will be entrepreneurial in nature and excited by the idea of proactively pursuing and bringing to NRG net-new client relationships.
  • You will already have a strong network within the entertainment industry that you can reach out to and bring to NRG in your first few months.
  • Ideally, you enjoy networking (client outreach, social lunches and dinners, industry conferences, etc.). You can be a voice and presence at conferences and industry events, networking to represent NRG.
Research & Reporting Rigor:

This role requires an expert-level understanding and experience with a range of qualitative and quantitative research methodologies, experimenting with new methodologies and approaches, and driving methodological excellence in how our teams approach various existing offerings in the content space.

  • You will oversee work such as greenlight and concept testing, script-based development research, testing pilots/episode 101, binge tests, and film tests (online and in-person), approaching with methodological excellence.
  • You will consider and include more complex marketing sciences designs, approaches, and analysis where beneficial.
Estimated Salary: $150,000 - $180,000 per year.

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