Senior Vice President, Entertainment Market Research Lead

4 weeks ago

New York, New York, United States National Research Group Full time
About NRG:

National Research Group is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what's next, providing fresh insights to spark new ideas.

We're a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges in entertainment, technology, lifestyle, sports, and gaming.

Together, we create with confidence.
We're proud of our company's values, which guide us as we navigate sunny days, gray skies, and everything in between:
  • Do what you love. With conviction.
  • Where discovery lives. And impact drives.
  • Celebrate difference. Cultivate belonging.
  • Big thinking. Collectively inspired.
  • Embrace the journey. Be human.

The Opportunity:

We're seeking a senior-level strategic and innovative Entertainment Market Research & Strategy Senior Vice President to partner with our senior team and manage the Content Development & Content Testing areas of the business, leading us to the next level of innovation and business growth.

This role will report into the EVP who oversees all of the entertainment teams at NRG, and will also collaborate with other senior leaders in the business regularly collaborating with other entertainment team leaders, product line leaders, syndicated product line leaders, and those in business growth roles.


Your Impact:

As a key member of our team, you'll have the opportunity to make a significant impact on our business. You'll be responsible for leading our Content Testing team, which is made up of world-class researchers who bring unmatched industry expertise, a global perspective, and passion for helping shows and films reach their full potential and speak to the right audiences.

We're looking for someone with outstanding people management skills who can grow people into the next generation of leaders, managing at least 2 teams (4-7 people per team).

This is not an individual contributor role.
You'll lead and develop multiple teams.

You'll manage others who are people managers themselves, and you're an effective manager of individual contributors as well.

You're able to manage senior talent at the VP level who are experts in their own fields, with many years of experience, pushing senior-level people to keep growing in their careers and skillsets.

You'll help to build the vision for the entertainment practice areas and set a vision for your specific teams so they will deliver best-in-class, highly consultative research for our clients.

You'll not only manage your teams on the day-to-day, but also lead teams with vision, inspiring them to achieve personal and team goals, striving to achieve their best, growing and elevating world-class talent.

You take pride in growing the next generation of leaders, and you thrive on seeing other people thrive and take the reins.

You don't need to be the one to claim the credit or send the email.

You're an expert in decision-making related to team management, career development, and able to give constructive feedback to help people grow, see their blind spots, and improve where they need to, setting career milestones and goals that inspire our talent to reach the next level.

You'll keep teams focused on client objectives based on your client-side experience, coaching them on what clients are really in need of, how to best deliver, and how to build client trust and relationships in the process.

You can deal with and troubleshoot any complicated issues that arise within your team, with clients, on projects, in an efficient and effective manner.

Trusted Client Advisor:

Proven experience cultivating and fostering multiple relationships with clients, or client-side stakeholders, with multiple career examples of leading strategic insights-driven decisions and outcomes. Your well-developed research acumen allows you to build trust quickly and lead multiple client relationships at once.

You'll easily find insights that address clients' needs and objectives, focused on upleveling our strategic recommendations in reporting with visual, creative, and story-driven approaches.

You're able to find the right strategy and advice for the business question and provide recommendations that clients and their stakeholders feel are well-founded and practical to implement based on your client-side experience on what is and what isn't strong and actionable advice.

You'll uplevel our teams' abilities to provide stronger recommendations where necessary in the process.

You have a track record of delivering to clients and stakeholders exactly what they need, exceeding their expectations, and delivering above and beyond as an outstanding consultant and trusted advisor, without the need for endless revisions.

Through this consistency in delivering strong work and building up relationships, you get to the next level of relationship building, advising clients at large, and able to provide proactive recommendations on future projects or strategic research initiatives more easily.

Serve as a trusted partner to clients, fully understanding their overall business objectives and strategically strengthening the relationship.
Growth and Revenue responsibility:

This role will require accountability, commercial acumen, and responsibility to revenue targets each calendar year.

You'll understand the direction of the industry and your clients' businesses and be able to collaborate in setting ambitious revenue targets that grow year after year for your teams.

You'll be held accountable to those targets and expected to devise a product and account strategy roadmap to achieve targets.

You'll easily be able to maintain current revenue levels through excellent team and client management, and push to expand the work clients do with you in your areas of focus.

You take great pride in building and finessing capabilities presentations around our core product lines and competencies, leading to new open doors at existing and net-new client organizations.

You get excited when new RFPs come in and are full of ideas and enthusiasm to want to win the work with the strongest possible proposal and approaches.

You'll lead and collaborate on initiatives to grow, including active participation in new business pitches, the creation and maintenance of product line credentials, proposal development, and thought leadership initiatives.

You'll also identify and gain growth opportunities with existing clients to expand into new methodologies or product lines across the business (i.e., for other teams like Syndicated Entertainment Products, Custom Entertainment Tracking, Platform & Brand, Corp Rep, Gaming, etc.).

Similarly, you'll be entrepreneurial in nature and excited by the idea of proactively pursuing and bringing to NRG net-new Client Relationships.

You'll already have a strong network within the entertainment industry that you can reach out to and bring to NRG in your first few months.

Ideally, you enjoy networking (i.e., client outreach, social lunches and dinners, industry conferences, etc.). You can be a voice and presence at conferences and industry events, networking to represent NRG.

Note that in order to connect with clients in person, we believe this role needs to be based in or close to LA or NY.

Research & Reporting Rigor:

This role requires an expert-level understanding and experience with a range of qualitative and quantitative research methodologies, also looking to experiment with new methodologies and approaches, and drive methodological excellence in how our teams approach our various existing offerings in the content space.

You'll oversee work such as greenlight and concept testing, script-based development research, testing pilots/episode 101, binge tests, and film tests (online and in person), approaching with methodological excellence.

You're able to consider and include more complex marketing sciences designs, approaches, and analysis where beneficial.

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