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Head of Marketing and Communications
4 weeks ago
FalconX is seeking a seasoned marketing professional to lead our marketing efforts and develop comprehensive strategies that drive growth, enhance our brand position, and attract new customers across traditional finance and crypto markets.
Responsibilities- Develop and execute a marketing strategy aligned with company goals and industry trends
- Lead and mentor a high-performing marketing team, fostering a culture of innovation and collaboration
- Create compelling narratives that effectively communicate our value proposition to a diverse institutional investor base
- Oversee the development of multi-channel marketing campaigns, including digital, content, event, and PR initiatives and align efforts with performance marketing plans
- Collaborate closely with product, sales, and business development teams to ensure marketing efforts support overall business objectives
- Manage relationships with external agencies and partners to maximize marketing impact and efficiency
- Analyze market trends, competitor activities, and campaign performance to continuously refine marketing strategies
- Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives
- Manage the marketing budget, ensuring optimal allocation of resources
- Act as a thought leader and brand ambassador, representing the company at industry events and in media engagements
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role
- Proven track record in developing and executing successful marketing strategies in both traditional finance and digital asset sectors
- Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling narratives
- Deep understanding of cryptocurrency, blockchain technology, and the broader fintech landscape
- Strong knowledge of institutional finance, including experience marketing to hedge funds, asset managers, and other financial institutions
- Excellent leadership skills with the ability to inspire and manage high-performing teams
- Data-driven mindset with experience in marketing analytics and performance measurement
- Adaptability and agility to thrive in a fast-paced, rapidly evolving industry
- Strong network within the finance and crypto communities