Head of Marketing and Communications

2 weeks ago

New York, New York, United States FalconX Full time
About FalconX

FalconX is a pioneering team of operators, investors, and builders committed to revolutionizing institutional access to the crypto markets.

As a comprehensive solution for all digital asset strategies from start to scale, FalconX operates as the connective tissue empowering clients with seamless navigation through the ever-evolving cryptocurrency landscape.

Job Description

We are seeking a driven and experienced Head of Marketing to join our growing team.

In this role, you will be responsible for leading our marketing team and developing/executing comprehensive marketing strategies that increase our market share, enhance our brand position, and drive customer acquisition across both traditional finance and crypto markets.

This role requires a unique blend of financial services marketing expertise and a deep understanding of the digital asset landscape.

Key Responsibilities
  1. Support and execute a comprehensive marketing strategy aligned with company goals and industry trends
  2. Lead and mentor a high-performing marketing team, fostering a culture of innovation and collaboration
  3. Create compelling narratives that effectively communicate our value proposition to a diverse institutional investor base
  4. Oversee the development of multi-channel marketing campaigns, including digital, content, event, and PR initiatives and align efforts with performance marketing plans
  5. Collaborate closely with product, sales, and business development teams to ensure marketing efforts support overall business objectives
  6. Manage relationships with external agencies and partners to maximize marketing impact and efficiency
  7. Analyze market trends, competitor activities, and campaign performance to continuously refine marketing strategies
  8. Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives
  9. Manage the marketing budget, ensuring optimal allocation of resources
  10. Act as a thought leader and brand ambassador, representing the company at industry events and in media engagements
Requirements
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role
  • Proven track record in developing and executing successful marketing strategies in both traditional finance and digital asset sectors
  • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling narratives
  • Deep understanding of cryptocurrency, blockchain technology, and the broader fintech landscape
  • Strong knowledge of institutional finance, including experience marketing to hedge funds, asset managers, and other financial institutions
  • Excellent leadership skills with the ability to inspire and manage high-performing teams
  • Data-driven mindset with experience in marketing analytics and performance measurement
  • Adaptability and agility to thrive in a fast-paced, rapidly evolving industry
  • Strong network within the finance and crypto communities
Location and Travel

FalconX is a hybrid first organization with 7 global offices. This role is expected to sit in our New York City office three days a week.

There is a strong preference for this role to sit in our NYC office, however, we are open to considering qualified talent in the Bay Area.

Due to the nature of this role's work, we do expect there to be domestic and potentially international travel as well.

Compensation

Base pay for this role is expected to be between $192,000 and $252,000 USD.

This expected base pay range is based on information at the time this post was generated.

This role will also be eligible for other forms of compensation such as a performance-linked bonus, equity, and a competitive benefits package.

Actual compensation for a successful candidate will be determined based on a number of factors such as skillset, experience, and qualifications.

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