Social Media and Marketing Coordinator

2 weeks ago

Saint James, United States Competition Auto Group Full time

At Competition Automotive Group, we pride ourselves on being a family-owned business that values its employees as our most significant asset. We are seeking a MARKETING COORDINATOR to enhance our growing marketing team. If you are in search of a fulfilling career with a reputable company, we could be the ideal fit for you.

The Marketing Coordinator will be instrumental in advancing our marketing initiatives, focusing on social media oversight, digital advertising, and enhancing our online visibility. The perfect candidate will possess a robust background in managing social media channels, executing Meta advertising campaigns, and leveraging Google My Business along with Google Analytics. This position will also encompass support for daily marketing operations, event organization, and content development for our website.

Key Responsibilities:

Social Media Oversight:

  • Formulate, execute, and oversee social media strategies across diverse platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Generate and schedule captivating content, including posts, images, and videos.
  • Monitor social media platforms for interactions, comments, and messages, responding promptly and professionally.
  • Evaluate social media performance metrics and refine strategies as necessary.

Digital Advertising Management:

  • Administer and enhance Meta (Facebook/Instagram) advertising campaigns, including audience targeting, ad creation, and performance assessment.
  • Collaborate with the marketing team to formulate advertising strategies that align with our business goals.
  • Analyze advertising performance data and provide data-driven recommendations for enhancements.

Google My Business Management:

  • Maintain and refresh Google My Business listings to ensure accurate and current information.
  • Respond to reviews and customer inquiries on Google My Business.
  • Utilize insights from Google My Business to boost local search visibility and engagement.

Google Analytics Monitoring:

  • Track and assess website traffic and user behavior utilizing Google Analytics.
  • Produce and interpret reports on website performance, user engagement, and marketing campaign effectiveness.
  • Offer actionable insights to enhance website performance and digital marketing strategies.

Daily Marketing Operations:

  • Assist in executing marketing campaigns and promotional activities.
  • Support the creation of marketing materials, including brochures, flyers, and email newsletters.
  • Coordinate with external vendors and agencies as required.

Event Coordination:

  • Plan and organize marketing events, including product launches, promotions, and community outreach.
  • Manage logistics, including venue arrangements, promotional materials, and event registration.
  • Ensure successful execution and follow-up of events.

Website Content Development:

  • Draft and update website pages, blog entries, and other online content to reflect current promotions, news, and services.
  • Ensure website content is optimized for search engines and user experience.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related discipline.
  • Demonstrated experience in managing social media platforms and digital advertising campaigns.
  • Strong understanding of Meta advertising (Facebook/Instagram) and Google Analytics.
  • Proficiency in Google My Business and experience managing online business listings.
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively within a team.
  • Strong organizational and time management abilities.
  • Creative thinking and problem-solving skills.

Compensation: $18-21 Hourly Wage

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