CPG Ads Operations Specialist
3 weeks ago
We are seeking a highly skilled Media Operations & Insights Associate to support our CPG Ads business. This role will be a critical part of our team, driving impact and influencing advertiser success.
Key Responsibilities:- Manage advertiser account creation and onboarding, ensuring accurate configuration of brand mapping, billing details, and access.
- Build and execute advertiser campaigns to enable timely and accurate launches tied to high-stake media investments.
- Review and action on daily alerts to optimize budget spend and distinct campaign goals.
- Package campaign insights with business insights for cohesive narratives to drive ad upsell opportunities aligned with business growth objectives.
- Manage day-to-day campaign issues or questions with advertiser clients, being the first tier of escalation to troubleshoot independently or in coordination with internal teams.
- Work closely with our Sales team to ensure Salesforce inputs for both campaign briefs and pipeline tracking are accurately maintained.
- Partner closely with our Catalog team to ensure Advertisers are able to run campaigns against their full desired portfolio.
- Track progress against key business objectives such as ads revenue, adoption goals, retention rate, and upsell rate to ensure quarterly targets are hit.
- Streamlining processes where optimizations can be made to better scale and automate.
- 2-4+ years of experience in Ad Tech and/or Ad Campaign Operations & Insights experience supporting Account Management, Sales, or Product/Engineering Teams.
- Experience supporting CPG advertisers or in retail/digital media is a plus.
- Exceptional analytical experience (Excel/Google Sheets), and proficiency at (or a fast learner of) a variety of other tech platforms. SQL and dashboarding skills are a plus.
- Comfortable working across multiple projects, teams, and priorities - and hitting deadlines.
- Proven track record of leading projects and delivering results needed to complete business goals in a complex and fast-moving environment.
- Process-driven, with a focus on operational improvements.
- Problem-solver, able to dive into difficult problems and come up with a plan.
High School diploma or equivalent required.
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