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Digital Marketing Director

2 months ago

Jefferson City, Missouri, United States Central Bank Full time

Job Summary

The Central Bank is seeking a highly skilled and experienced Digital Marketing Director to lead the development and implementation of our digital marketing strategy. As a key member of our marketing team, you will be responsible for driving the growth and engagement of our online presence, while ensuring alignment with our overall business objectives.

Key Responsibilities

  • Develop and execute a comprehensive digital marketing strategy that aligns with the Central Bank's business goals and objectives.
  • Lead a team of digital marketing professionals to create and implement effective digital marketing campaigns across various channels, including social media, email, and search engine optimization (SEO).
  • Manage and optimize the Central Bank's website and digital platforms to ensure a seamless user experience and maximum engagement.
  • Collaborate with cross-functional teams to develop and implement marketing automation strategies and personalization initiatives.
  • Monitor and analyze digital campaign performance, making data-driven adjustments to improve results.
  • Stay up-to-date with industry trends and best practices in digital marketing, recommending process improvements and technology enhancements to drive efficiency and effectiveness.

Requirements

  • Bachelor's degree in Marketing, Business, Journalism, Web Strategy, or a related field with 10+ years of professional experience.
  • Proven experience as a Digital Marketing Director, Manager, or a similar role.
  • Strong understanding of content management systems, web design principles, SEO, paid digital advertising, and social media.
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.

What We Offer

The Central Bank offers a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a strategic thinker with a passion for digital marketing and a history of driving results in a fast-paced environment, we invite you to apply for this exciting opportunity.