Digital Marketing Strategy Director

4 weeks ago


Jefferson City, Missouri, United States Central Bank Full time

Job Summary

The Director of Digital Marketing Strategy will lead the development and execution of the bank's digital marketing strategy, driving operational efficiency and excellence in execution. This role requires a deep understanding of content management systems, search engine optimization, paid digital advertising, mobile marketing, and modern digital trends and methodologies.

Key Responsibilities

  • Develop and execute the digital marketing strategy, aligning with the bank's overall marketing objectives.
  • Manage the digital marketing team, providing guidance and support to ensure successful execution of digital marketing initiatives.
  • Collaborate with cross-functional teams to drive key business objectives, ensuring alignment and coordination of brand guidelines and messaging.
  • Stay current with industry trends and best practices in marketing operations, recommending process improvements and technology enhancements to drive efficiency and effectiveness.
  • Lead and inspire a team of business analysts, web designers, analytics specialists, and content creators to drive a best-in-class digital marketing program.

Requirements

  • Bachelor's degree in Marketing, Business, Journalism, Web Strategy, or a related field with 10+ years of professional experience.
  • Proven experience as a Digital Marketing Director, Manager, or a similar role.
  • Strong understanding of content management systems, web design principles, SEO, paid digital advertising, and social media.
  • Exceptional analytical and problem-solving skills, with excellent communication and interpersonal skills.


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