Digital Marketing Specialist

3 weeks ago


Kansas City, Missouri, United States LandaJob Advertising & Marketing Talent Full time
SEM Strategist Job Description

We're seeking a passionate SEM Strategist to join our team at LandaJob Advertising & Marketing Talent, a Kansas City-based digital agency. This role is perfect for a data-driven marketer who thrives on crafting and executing impactful search engine marketing campaigns. Based on candidate experience, this role could be remote with in-office work as needed OR on-site Monday through Thursday and remote on Friday. This is an excellent opportunity with full benefits including generous PTO and holiday time off, 401(k) with match and opportunity for growth as the company expands.

Responsibilities:
Primary owner of the digital marketing aspects in researching, planning, and implementing successful marketing campaigns
Collaborates with project managers and strategists to devise and implement effective marketing plans for clients
Manage SEM for one-off website design and development projects
Supports identifying, reporting, and analyzing marketing metrics to measure company and client success
Offers data-supported solutions and recommendations to optimize marketing campaigns
Regularly iterates marketing strategy to maximize what is working and minimize what is not
Creatively and effectively resolves complex SEM issues
Supports in identifying and proposing incremental opportunities for further client engagement

Required Skills:
1-4 years SEM experience
Proficiency in SEM tools and techniques, including Google Ads
Basic understanding of SEO tools and techniques
Ability to update CMS websites (ideally WordPress)
Analyze web traffic metrics and monitor SEM key performance indicators
Proficient in Google Workspace (Google Sheets, Google Docs, Google Slides)
Experience with various analytics tools (e.g., Google Analytics, Search Console, Google Tag Manager)
Proficient in reporting tools (e.g., Looker Studio)
Strong written and verbal communication skills, especially for client interactions
Ability to prioritize, organize, and multitask effectively
Quick learner with adaptability to new situations and remote work environments
Proficient in various reporting tools (eg Looker studio)

About LandaJob Advertising & Marketing Talent:
We're a digital agency that helps businesses grow through effective digital marketing strategies. Our team is passionate about delivering results-driven solutions that drive real growth for our clients. If you're a motivated and creative marketer looking for a new challenge, we'd love to hear from you

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