Director of Demand Generation

20 hours ago

Jefferson City, Missouri, United States Rocket Software Full time
Job Description

Rocket Software is seeking a highly experienced and results-driven Director of Demand Generation to lead our global demand generation strategy and drive pipeline growth, customer acquisition, and revenue.

Key Responsibilities:
  • Develop and lead the global demand generation strategy, setting goals and KPIs to drive revenue growth and pipeline acceleration across all regions.
  • Develop high-impact, data-driven demand generation campaigns that resonate with our target audience (CTOs, CISOs, CIOs) across different verticals and regions.
  • Partner closely with GEO-based marketing and sales teams to ensure regional alignment and market relevance.
  • Collaborate with the content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions.
  • Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists.
  • Provide strategic direction and day-to-day oversight of campaign planning, execution, and optimization.
  • Serve as the key point of contact between the central demand gen team and regional marketing leads (EMEA, AMER, APAC).
  • Align global strategies with regional priorities, ensuring campaigns are localized and relevant to each market's unique needs.
  • Oversee the development and execution of integrated multi-channel campaigns, including email, web, paid media, webinars, ABM, events, and content syndication.
  • Monitor campaign performance and optimize continuously for maximum ROI, utilizing marketing automation tools (e.g., Marketo, Salesforce) and data-driven insights.
  • Lead data-driven decision-making, tracking key metrics such as MQLs, SQLs, pipeline contribution, customer acquisition cost (CAC), and return on marketing investment (ROMI).
  • Collaborate with the marketing operations and data analytics team to ensure robust data analytics and reporting mechanisms are in place.
  • Provide regular updates and reports to executive leadership on the impact of demand generation efforts.
  • Own the global demand generation budget, ensuring optimal allocation of resources to maximize campaign efficiency and impact.
Requirements:
  • 10 years of experience in demand generation or growth marketing, preferably in an enterprise software company; including at least 5 years in a senior leadership role.
  • Proven track record of driving significant pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
  • Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
  • Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
  • Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
  • Excellent leadership and team management skills, with experience leading a globally distributed team.
  • Analytical mindset with strong data-driven decision-making skills.
  • Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to technical and C-level audiences (CTO, CIO, CISO) is ideal.
What Rocket Software Can Offer You:
  • Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
  • Healthcare coverage options to fit you (and your family's) needs
  • Retirement savings, with matching contributions by Rocket Software
  • Life and disability coverage
  • Leadership and skills training opportunities
  • Two paid work days for off-site training
  • EOE M/F/Vet/Disability

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