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Director of Enterprise Product Marketing
1 month ago
About Us
At PayPal, we're revolutionizing commerce globally to make moving money, selling, and shopping simple, personalized, and secure. Our mission is to empower consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. Our PayPal, Venmo, and Xoom products make it safer and simpler for friends and family to transfer funds to each other.
Job Description
We're looking for a passionate B2B Product Marketing Director to lead the global Enterprise marketing strategy for our payments portfolio, including Fastlane, Pay with PayPal, and Pay with Venmo. The ideal leader for this role is equal parts strategic and creative, with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies.
Key Responsibilities
- Develop marketing strategies that drive portfolio growth and deliver against our Enterprise segment KPIs through the full funnel, partnering closely with global marketing leads to create marketing plans & playbooks that are locally relevant and aligned to business priorities.
- Develop and quarterback go-to-market strategies, including defining target audience, global product positioning, messaging, and that enable marketing channel leads, as well as Product, Commercial, and Sales leaders to successfully drive top-of-funnel awareness, solution consideration, and accelerate leads.
- Collaborate with Product/Design/Eng/Market Research to influence product roadmaps with the goal of building products that meet customer needs, increasing product adoption, differentiation, and customer growth.
- Partner closely with Sales & Enterprise ABM marketing teams to deliver strong sales & marketing strategies & content that drive demand gen and convert leads.
- Maintain a deep understanding of the competitive landscape, industry trends, and customer needs, and act as voice of the customer at all stages of the product lifecycle, from product innovation through to marketing strategy.
- Establish strong cross-functional relationships with Product, Analytics, Commercial, Sales, Comms, Lifecycle & Growth Marketing, Regional Marketing, Creative & Media, and other key stakeholders to accelerate the work, and drive collaboration and communication across groups.
- Define and monitor the critical metrics for measuring success of Enterprise product marketing activities and own end-to-end reporting of marketing performance across channels and markets.
Requirements
- 10-15 years experience in product marketing and go-to-market strategy.
- Strong executive presence – you know how to sell in an idea, clearly communicate key takeaways, and get your point of view or strategy across flawlessly – whether it's written, spoken, or in a PowerPoint slide.
- Passion for customer-centric strategy, with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies.
- Team player who knows how to walk through walls and make friends along the way. You can lead, mobilize, and influence large cross-functional teams from idea inception through to a successful finish.
- The ability to distill complex information into understandable, actionable, persuasive messages and strategies.
- Fast study. You learn quickly and can roll up your sleeves to problem solve and get it done. You act with a sense of urgency and have a bias for action.
- Creating a culture where Product Marketing is the voice of the customer and establishing that credibility with Product and Commercial teams.
- Strong leadership and ability to mentor & inspire the team, while building a world-class culture.
- Nice to have – knowledge of the FinTech ecosystem and the key players within the market.
Additional Information
PayPal is committed to fair and equitable compensation practices. Actual compensation is based on various factors, including work location and relevant skills and experience. The total compensation for this role may include an annual performance bonus, equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.
The U.S. national annual pay range for this role is $118,700 to $246,290. PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits
At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset – you. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits, including a flexible work environment, employee shares options, health and life insurance, and more. To learn more about our benefits, please visit https://www.paypalbenefits.com.
Who We Are
Click Here to learn more about our culture and community.
Commitment to Diversity and Inclusion
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.
Belonging at PayPal
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
