Senior Product Marketing Manager

3 days ago


San Jose, California, United States Hewlett Packard Enterprise Development LP Full time
Job Description:

Hewlett Packard Enterprise is seeking a seasoned Product Marketing Manager to drive demand for HPE's Alletra Storage Server product solutions. The ideal candidate will define, promote, and execute marketing strategies to position the product in the market.

Key Responsibilities:
  • Develop a deep understanding of the HPE Storage and HPE Alletra product suite.
  • Identify key product and market opportunities and define the go-to-market strategy.
  • Develop messaging and positioning for our products, clearly differentiating them in the marketplace.
  • Execute compelling product launch campaigns, events, and sales enablement activities.
  • Develop marketing tools and collateral such as datasheets, presentation decks, demos, and white papers.
  • Work closely with sales and product teams to develop strategies and programs to drive customer conversion.
  • Use customer and market research to provide inputs into product development, positioning and pricing.
  • Collaborate with other departments (including PR, design, and content) to promote the product.
  • Define, track, and report key metrics to assess market acceptance and to drive product marketing strategy.
Requirements:
  • Bachelor's degree in Marketing, Business, Engineering, or a related field.
  • 10+ years product marketing experience, including offering marketing, segment marketing, partner marketing, market research and customer database/ analytics.
  • Agency, sales and/or channel experience.
  • Knowledge and Skills:
    • Knowledge of IT and data storage market.
    • Marketing skills.
    • Strategic planning and forecasting.
    • Project management skills.
    • Analytical skills.
    • Interpersonal skills.
    • Communication skills.
    • Understanding of product lifecycle management.
    • Technical knowledge.
    • Negotiation skills.
    • Leadership skills.
    • Financial skills.
    • Presentation skills.
About Us:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.



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