Senior Director, Product Marketing Strategy

15 hours ago

San Jose, California, United States Adobe Systems Full time
Unlock the Power of Digital Experiences

At Adobe, we're on a mission to empower businesses and organizations to create exceptional digital experiences. As a Senior Director, Product Marketing Strategy, you'll play a critical role in defining and driving the global Go-to-Market strategy for our industry-leading technology solutions.

This is a highly visible role that presents the opportunity to be the business driver of a large, fast-growing, and strategic business at Adobe. You'll lead a team of bright product marketers and help create and execute against full lifecycle GTM programs that include bookings, pipeline, and retention management.

Key Responsibilities:

  • Own the GTM strategy and business results of the combined bundle of Adobe technology solutions that solve the Content Supply Chain problem for our customers.
  • Lead and nurture a team of amazing product marketers developing team members to support the organization's overall mission.
  • Develop customer-facing materials that support go-to-market strategy, sales enablement, and thought leadership in order to enable success with global enterprise customers.
  • Develop accurate, relevant, and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels.
  • Develop and execute GTM programs that drive growth for Adobe in the enterprise, including strategies for upselling, cross-selling, migration, and penetration.
  • Drive technology thought leadership initiatives with internal marketing, PR, social, and field teams to win creative, marketing, and practitioner mindshare.
  • Collaborate with product management teams to influence the product roadmap.
  • Drive GTM marketing programs with public relations, analyst relations, events, demand generation, and field marketing that build up pipeline demands, accelerate deals, and enable awareness at product launch and beyond.
  • Participate as one of the business unit decision makers in the deal approval process, facilitate approval or escalation based on stated financial and business guidelines.
  • Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing.

Requirements:

  • 15+ years of expertise in DAM, Collaborative Work Management, Creative Cloud, PaaS, CMS, Integration, Application Development, or AI/ML technology.
  • Proven track record of successfully selling and marketing platform technologies to office of CMO/CTO/CIO as pre-sales or product marketer.
  • Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results.
  • Large brand GTM, messaging, and sales enablement experience.
  • Demonstrated experience taking complex solutions and messages to market.
  • Successful experience with retention marketing/driving active use after the sale.
  • Strong experience leading seasoned Product Marketing leaders and ICs.

At Adobe, we're committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We're proud to be an Equal Employment Opportunity and affirmative action employer.

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