Digital Marketing Specialist

2 days ago


Atlanta, Georgia, United States Optomi Professional Services Full time

Optomi Professional Services is seeking a dynamic and creative Digital Marketing Specialist to enhance brand visibility and drive marketing initiatives that create an organization-wide impact.

Key Responsibilities:

Social Media Management:

  • Develop and implement comprehensive social media strategies across platforms such as LinkedIn, Facebook, Instagram, Twitter, and others
  • Monitor social media channels, respond to comments, and engage with our online community
  • Analyze social media performance and suggest improvements
  • Monitor social media channels for industry trends and competitor activity

Analytics and Reporting:

  • Utilize social media analytics tools to measure the success of campaigns and generate reports
  • Adjust strategies based on data-driven insights to optimize performance

Community Engagement:

  • Foster and grow online communities through active engagement with followers
  • Respond to comments, messages, and mentions on social media in a timely and professional manner

Campaign Execution:

  • Assist in planning, organizing, and executing social campaigns

Content Creation:

  • Develop and curate high-quality content for social media platforms

Employee Recognition:

  • Assist with the organization and execution of celebrations for employee birthdays, work anniversaries, and other milestones
  • Foster a positive and inclusive work environment through thoughtful recognition initiatives

Critical Attributes:

  • Creative thinker with an eye for detail
  • Team player with strong interpersonal skills
  • Ability to thrive in a fast-paced environment
  • Proactive and resourceful problem solver
  • Passion for marketing and staying abreast of industry trends

Key Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 3+ years of proven professional experience in social media management and digital marketing in a B2B setting
  • Strong knowledge of social media platforms, trends, and best practices
  • Excellent written and verbal communication skills
  • Analytical mindset with the ability to interpret data and generate actionable insights
  • Familiarity with SEO and online marketing strategies
  • Ability to multitask and meet tight deadlines in a fast-paced environment


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