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Email Campaign Specialist

2 months ago

Atlanta, Georgia, United States Vert Digital Full time

Vert Digital is seeking a full-time, detail-oriented Email Campaign Specialist to enhance our marketing efforts. We are in search of an individual who combines creativity with analytical thinking, possesses strong writing abilities, and enjoys developing strategic marketing initiatives.

In this position, you will work collaboratively with various teams throughout the marketing campaign lifecycle, including planning, content creation, execution, and performance analysis for diverse clients across multiple sectors. Our CRM team thrives on discovering innovative ways to leverage data, and in this role, you will play a crucial part in ensuring that the appropriate message reaches the intended audience.

The ideal candidate will have 1-2 years of experience in digital and/or email marketing, with a foundational understanding of email marketing, copywriting, marketing automation, customer relationship management (CRM), and campaign analysis. Internships are also considered valuable experience. Additionally, a strong desire to learn and explore the latest trends in digital marketing and advertising is essential, along with a passion for growth within an agency environment.
Key Responsibilities:

  • Designing and implementing marketing strategies across various industries, which may encompass email, SMS, or push notification campaigns.
  • Collaborating with our creative and strategy teams to develop audience-centric messaging strategies, including providing guidance to copywriters and designers.
  • Segmenting audiences and formulating strategies based on subscriber behavior and data insights.
  • Preparing and launching email campaigns, automations, and push notifications to a large subscriber base.
  • Analyzing email campaign performance data and offering recommendations for improvement.
  • Exhibiting meticulous attention to detail regarding campaign objectives, targeting, and conversion strategies.
  • Staying informed about emerging trends and technologies in email marketing and analytics through continuous learning opportunities.
  • Managing databases to ensure client information is organized and current.
Qualifications:
  • Familiarity with CRM or email marketing platforms such as Mailchimp, Salesforce, Iterable, Marketo, Klaviyo, Pardot, Constant Contact, or Emma.
  • Experience in crafting compelling subject lines and messaging for various channels, with a willingness to think creatively.
  • Proficiency in digital reporting, analysis, and analytical tools (e.g., Google Analytics, social media reporting tools).
  • Basic knowledge of HTML; while coding is not a primary responsibility, understanding the source code can be beneficial.
  • Strong presentation skills coupled with an analytical mindset for identifying key metrics and trends.
  • Exceptional organizational skills; self-motivated, proactive, and adept at meeting deadlines.
Compensation: The salary range for this position is $48,000-58,000. This is a full-time, hybrid role.

Benefits:
  • A hybrid work model with flexibility.
  • Profit-sharing bonuses.
  • No pre-set vacation or PTO limitations.
  • Monthly work-from-home expense stipend.
  • Continuing education fund and scholarship program.
  • Competitive employer-contributed health insurance and 401(k).
  • Paid parental leave.
  • A dog-friendly office environment.
  • A vibrant, non-competitive, friendly, and respectful workplace culture.