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Head of SEO Strategy

2 months ago

Atlanta, Georgia, United States Cardinal Digital Marketing Full time

Are you a proactive leader eager to drive significant change in the Healthcare sector? At Cardinal Digital Marketing, we are in search of a high achiever who shares our core values:

  • Critical Thinking: Analyze and evaluate information effectively.
  • Embrace Challenges: Approach every task with enthusiasm.
  • Commitment to Excellence: Always strive for the best outcomes.
  • Accountability: Take responsibility for your actions.
  • Team Collaboration: Work cohesively with others.
  • Integrity: Communicate honestly and directly.

Our agency has consistently ranked among the fastest-growing companies in America, and we take pride in our impressive client retention rate. Our innovative team continuously seeks to enhance client satisfaction, ensuring long-term partnerships. We operate remotely, requiring self-motivated individuals who thrive in an autonomous environment.

As the Head of SEO Strategy, you will spearhead a rapidly expanding SEO division, steering it towards a sustainable and profitable trajectory. Collaborating closely with the VP of Earned and Owned Media, you will oversee the execution of SEO initiatives, ensuring client satisfaction and the quality of deliverables. You will also facilitate inter-departmental strategies to optimize support for Client Services, while partnering with analytics, sales, marketing, and media teams.

Your leadership will be pivotal in managing a diverse portfolio of healthcare clients. You will guide a team of managers and specialists, directing strategic initiatives and delivering essential services such as keyword strategies, audits, optimizations, and integrated marketing solutions. This role combines leadership with hands-on involvement, as we collectively strive to connect patients with the care they need.

Key Responsibilities:

  • Oversee the full operational management of the SEO division, including capacity, margins, structure, and process excellence.
  • Mentor team members on SEO best practices and account management strategies.
  • Guide the team in managing client expectations, deliverables, and timelines in collaboration with our project management team.
  • Engage directly with clients to design and implement online campaigns and SEO strategies aligned with their objectives.
  • Lead the SEO team in staying informed about industry changes, social trends, and search engine updates.
  • Conduct audits and research to create strategic roadmaps that enable our healthcare clients to enhance their outreach.
  • Generate reports tailored to client specifications on a monthly, quarterly, and ad-hoc basis.
  • Advise on website architecture, content, linking, and other factors to boost SEO performance for targeted keywords.
  • Assist in developing and optimizing internal linking strategies to maximize search rankings.
  • Collaborate with clients' technical teams to implement recommended strategies.
  • Exhibit expertise in Local SEO strategies to ensure growth in multi-location channels.
  • Develop and manage SEO-related content for clients, coordinating with copywriters as necessary.
  • Lead discussions on site architecture and inform decisions regarding taxonomy as we expand.

Qualifications:

  • 8-10 years of experience leading an SEO or integrated media team.
  • 5+ years of leadership experience in a client-facing agency setting.
  • Experience in the healthcare sector, particularly with multi-location businesses.
  • Proven ability to foster cross-team collaboration and efficiency.
  • Creative problem-solver who thrives in a fast-paced, collaborative environment.
  • Demonstrated enthusiasm for working with client leadership.
  • Able to work independently as well as part of a team.
  • Effective and proactive communicator.
  • Team-oriented with a growth mindset, comfortable with learning from mistakes.

What We Offer:

We believe in setting high expectations for our team members, and we encourage you to have high expectations for us as well. We provide flexible schedules, remote work opportunities, competitive compensation, and a range of benefits designed to enhance your experience with us.

Benefits Include:

  • Remote Work: Flexibility to work from home while maintaining team collaboration.
  • Flexible Hours: Adjust your schedule to accommodate personal commitments.
  • Unlimited Paid Time Off: Enjoy the freedom to take time off as needed.
  • Pet-Friendly Environment: Bring your furry friends to our office.
  • Competitive Compensation: We recognize the value of talented individuals and offer generous pay along with a 401K plan and comprehensive benefits.

If this opportunity resonates with you, we invite you to explore joining our dynamic team at Cardinal Digital Marketing.