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Digital Marketing Specialist

2 months ago

Atlanta, Georgia, United States ARCO Full time

About ARCO

ARCO is a premier, full-service design/build construction company operating in the USA and Canada with over 30 years of experience. We provide clients with complete project delivery throughout the United States, consistently recognized for our exceptional work and dedicated team.

Job Summary

We are seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing, implementing, and managing our overall digital marketing strategy across all channels. You will play a critical role in generating qualified leads, nurturing prospects, and driving sales growth.

Key Responsibilities

  • Develop and implement a comprehensive digital marketing strategy, ensuring alignment with ARCO's overarching goals and regional marketing needs.
  • Conduct market research to identify target audiences, analyze competitor strategies, and monitor industry trends.
  • Plan, execute, and optimize digital marketing campaigns across multiple channels, including SEO, PPC, social media, email marketing, and content marketing.
  • Manage campaign budgets effectively, optimizing spending for maximum ROI while ensuring consistency with regional marketing budgets.
  • Utilize Pardot to manage and optimize lead generation campaigns, leveraging automation to nurture leads and facilitate seamless handoff to business development teams.
  • Design and implement automated workflows in Pardot for lead scoring, grading, and segmentation to enhance lead quality and conversion rates.
  • Analyze marketing campaign performance data within Salesforce to measure effectiveness and identify optimization opportunities.
  • Collaborate with the business development teams to align marketing efforts with sales objectives, leveraging Salesforce data for improved lead qualification and conversion strategies.
  • Lead the development and execution of ARCO's social media strategy across all platforms, ensuring consistent messaging and engagement.
  • Track, measure, and analyze the performance of digital marketing campaigns using analytics tools, generating regular reports to assess KPIs and campaign effectiveness.

Requirements

  • 5+ years of experience in digital marketing, with a strong emphasis on strategy development, campaign management, and digital analytics.
  • Bachelor's Degree in Marketing, Business Administration, Communications, or other related degree. Advanced degrees or certifications in Digital Marketing or similar fields are a plus.
  • Proven experience with marketing automation platforms, specifically Salesforce and Pardot. Ability to design and execute automated marketing campaigns, manage lead nurturing programs, and integrate marketing efforts with CRM systems.
  • Expertise in PPC campaign management, including experience with Google Ads or other PPC platforms. Knowledge of keyword research, bid management, and campaign optimization to drive measurable results.
  • Strong proficiency in digital analytics tools (e.g. Google Analytics, Adobe Analytics) to track campaign performance, analyze data, and derive actionable insights to optimize strategies and improve ROI.
  • Solid understanding of SEO best practices and experience optimizing websites for search engines.

About You

We are looking for a highly motivated and experienced digital marketing professional who is passionate about driving online engagement and growth. If you thrive in fast-paced environments and excel at developing and implementing innovative digital strategies, we encourage you to apply.

What We Offer

  • Industry-leading performance-based bonus program
  • Employee Stock Ownership Program (ESOP)
  • Traditional and Roth 401k
  • Tuition reimbursement for associates
  • Scholarship for associates' children up to $28,000 per child
  • 1-month paid sabbatical after every five years of employment, plus $5,000 for travel
  • 15 business days of PTO+8 paid holidays+1 floating day
  • 1-week paid volunteer leave each year
  • Family Planning support
  • 12 weeks of paid Maternity leave
  • Medical, dental, and vision insurance coverage

About Our Culture

At ARCO, our first core value is to treat people fairly and do the right thing. We are committed to building and sustaining a culture that supports diversity and inclusion. We are proud to be a drug-free workplace and an equal opportunity employer, and all qualified applicants will receive consideration for employment.

We hire the best and the brightest from across the country – constructing a team of experts in architecture, design, engineering, project management, and business services. We are dedicated to the well-being of our associates and are proud to be consistently recognized as a Best Place to Work.