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Digital Marketing Manager

2 months ago

Atlanta, Georgia, United States Trinity Consultants Full time

About Trinity Consultants

Trinity Consultants is a leading global environmental consulting firm providing services and solutions in the EH&S Regulatory Compliance, Built Environment, Life Sciences, and Water & Ecology markets. Founded in 1974, Trinity has the technical expertise, industry depth, and capabilities to help clients achieve their goals across the natural and built environments.


Job Summary

We are seeking an experienced Digital Marketing Manager to join our growing corporate marketing team. This individual will play a key role in helping Trinity grow in the AEC/Built Environment space by aligning with leadership vision, building GTM strategies that engage with targets, working with our shared services group to execute digital campaigns, and ultimately creating new pipeline opportunities.


Key Responsibilities

  • Engage with the Chief Marketing Officer (CMO) and AEC/Built Environment leadership to understand business objectives, services, and value propositions that serve as the foundation for the annual go-to-market strategy.
  • Work with Trinity's shared services organization, agencies, and contractors to deliver digital marketing content and sales collateral, including advertising, blogs, custom emails, infographics, social posts, video, case studies, sponsorships, custom events, and more.
  • Work with the CMO to plan, execute, and measure strategic integrated marketing programs:
  1. Develop marketing campaign briefs to communicate key success factors.
  2. Scope marketing campaign activities to achieve goals while staying on budget.
  3. Leverage marketing content and digital channels to achieve desired metrics.
  4. Build out sales plays to be actioned by business development professionals.
  5. Track performance metrics and report on analytics.
  • Deliver communications that are clear, concise, engaging, and align with our brand voice.
  • Execute website content changes and develop new pages to support business unit objectives.
  • Develop new sales plays working with the business development team and our knowledge management system.
  • Support new acquisition marketing integration work in the business unit, including brand integration, messaging, and positioning for acquired companies.
  • Coordinate with/assist/lead our qualification and proposal generation groups.
  • Remain up-to-date with AEC/Built Environment marketing strategies – including digital, social, email, internal, brand, and content strategies.


Requirements

  • BA and/or advanced degree in Marketing, Communications, or related field.
  • 7-10 years of experience in B2B services marketing, AEC services marketing, consulting marketing, or similar professional services marketing roles.
  • Knowledge of the AEC community, client challenges, and business drivers.
  • Excellent at grasping highly technical concepts and creating marketing content and client communications that have value and are easily understood.
  • Demonstrated success with the development and execution of marketing campaigns that drive awareness, build reputation, and expand client relationships.
  • Experience working with digital agencies and small internal shared services organizations to achieve goals.
  • Solid understanding of the professional services consulting business.
  • Demonstrated success working with geographically dispersed teams and business units.
  • Excellent organizational skills, familiarity with marketing automation platforms a plus.
  • Able to thrive in a fast-paced environment, prioritizing varying demands, and meeting deadlines.
  • Direct experience with AEC consulting firms required.
  • New York City, NY area or Atlanta, GA.