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Digital Marketing Strategist

2 months ago

Atlanta, Georgia, United States Level Workforce Full time

About Level Workforce, LLC

Level Workforce is a pioneering consulting and workforce solutions agency dedicated to empowering businesses and business owners in the construction, real estate, and finance sectors. With over 25 years of combined industry experience, we are passionate about helping clients achieve their goals through strategic guidance, streamlined processes, and operational excellence.

Our team of seasoned professionals offers a range of consulting services, from business advisory to executive hands-on consulting, and staffing solutions to help develop tailored solutions that address our client's unique challenges and goals. We take a client-first approach and prioritize communication, collaboration, and transparency to ensure that our clients feel supported throughout their engagement with us.

The Level Workforce Mission

To help businesses build, optimize, and lead their operations. We are committed to providing strategic guidance, streamlining processes, and improving operational efficiency to help our clients thrive in a rapidly changing business landscape. We are committed to helping our industry modernize by implementing automations, sharing our expertise, and facilitating cultural and organizational changes.

Job Summary:

We are seeking a talented and versatile Digital Marketing Strategist to drive our company's online presence and engage with industry leaders through strategic digital marketing initiatives. This role involves creating compelling content, managing digital channels, and utilizing data to enhance our brand's visibility and impact in the construction, real estate, hospitality, financial, and professional services sectors.

Key Responsibilities:

  • Develop engaging digital content including videos, infographics, blog posts, and social media graphics. Utilize graphic design skills to create visually appealing marketing materials that resonate with our target audiences.
  • Design and execute comprehensive digital marketing strategies across various channels such as social media, SEO, email marketing, and websites. Ensure seamless integration with our CRM platforms and automate processes to enhance efficiency.
  • Analyze customer data to identify target audiences within the construction, real estate, hospitality, financial, and professional services sectors. Create tailored strategies to effectively reach and engage these groups.
  • Oversee social media accounts, curate relevant content, and engage with followers to boost brand visibility and foster relationships with clients and industry peers.
  • Stay informed about industry trends, emerging technologies, and market dynamics. Adapt marketing strategies to leverage new opportunities and address evolving challenges.
  • Identify and manage opportunities to showcase our expertise through industry events, webinars, and other promotional venues.
  • Track and analyze marketing campaign performance using key metrics. Provide detailed reports on campaign effectiveness and recommend improvements based on data insights.
  • Craft persuasive and engaging copy for various digital platforms and marketing materials, ensuring alignment with brand voice and messaging.

Requirements:

  • Proven experience in digital marketing, including social media management, content creation, and analytics.
  • Proficiency in graphic design software and tools (e.g., Adobe Creative Suite, Canva).
  • CRM proficiency: PipeDrive & HubSpot currently utilized.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Strong analytical and problem-solving abilities.
  • Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Creativity and a passion for marketing and design.
  • Knowledge of current digital marketing trends and best practices in marketing and graphic design.
  • Strong organizational and project management skills.
  • Ability to follow instructions, work well within a team, and contribute to collaborative efforts.