Marketing Specialist
2 weeks ago
Penn Foster Inc. is a leading provider of online education and training solutions, dedicated to empowering individuals through accessible and affordable learning opportunities.
Position SummaryPenn Foster Inc. is seeking a Marketing Coordinator to oversee the daily operations related to marketing initiatives across various projects.
Key Responsibilities- Support marketing and sales strategies, including project branding, timelines, social media management, advertising, and collateral design.
- Collaborate with external vendors such as signage companies and creative agencies to enhance marketing efforts.
- Work with internal teams to develop and maintain marketing materials and community branding.
- Manage website content updates and ensure an engaging online presence.
- Assist in gathering estimates and sourcing for marketing projects.
- Maintain an organized vendor database and marketing collateral inventory.
- Proofread and fact-check all marketing materials to ensure accuracy.
- Coordinate the upkeep of sales centers and ensure marketing tools are readily available.
- Oversee social media presence and online reputation management.
- Execute email marketing campaigns, including content creation and review.
- Handle administrative tasks such as invoice reconciliation and inventory management.
- Conduct business with professionalism and integrity to enhance customer satisfaction and company reputation.
- Plan and manage marketing events at sales centers, attending as necessary.
- Assist in training on marketing best practices and new tools.
- Oversee the installation and maintenance of model homes and sales centers.
- Manage requested changes to the division's website.
- Be available for overtime and occasional travel.
Education and Experience:
- Associate degree or equivalent from a two-year college or technical school.
- Two to four years of relevant experience in marketing or related fields.
Skills:
- Excellent communication abilities.
- Strong attention to detail and creative problem-solving skills.
- Ability to work independently and collaboratively within a team.
- Self-motivated with the capacity to manage multiple tasks simultaneously.
- Proficient in MS Office and Adobe Suite.
Preferred Qualifications:
- Bachelor's degree in Communication, Marketing, or a related field.
- Experience with Google Analytics and social media platforms.
- Familiarity with photography and video editing software.
Penn Foster Inc. offers a comprehensive benefits package, including:
- Medical, Vision, and Dental coverage.
- 401(K) plan.
- Employee Stock Purchase Plan.
- Flexible Spending Accounts.
- Life Insurance.
- Paid Vacation, Sick Leave, and Company Holidays.
Join us in building a brighter future through education and training.
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