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Senior ABM and Digital Marketing Manager

1 month ago

New York, New York, United States Anaplan Full time

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform. Our customers rank among the who's who in the Fortune 50, including Coca-Cola, LinkedIn, Adobe, LVMH, and Bayer. We champion diversity of thought and ideas, and we behave like leaders regardless of title. We are committed to achieving ambitious goals and have fun celebrating our wins.

We are looking for a Senior ABM and Digital Marketing Manager - AI to join our ABM-Digital team. This role will be crucial in driving revenue growth by creating awareness and engagement for Anaplan solutions within our target accounts. You will collaborate closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels.

Your Impact

  • Marketing Strategy and Execution: Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships.
  • Cross-Functional Collaboration: Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives.
  • Planning and Budget Management: Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns.
  • Campaign Performance and KPIs: Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics.

Your Qualifications

  • Bachelor's degree in Business, Marketing, or a related field.
  • 7+ years of B2B demand generation experience in SaaS environment.
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.
  • Experience managing outsourced marketing agencies for creative, video, and web / SEO support.
  • Ability to manage multiple projects simultaneously with strong attention to detail.
  • Strong communication and presentation skills.
  • Adept at working within a fast-paced, client-facing, ever-changing environment.
  • Collaborative and flexible with a growth mindset that not only values what gets done but how the work gets done.
  • Ability to get things done in a matrixed environment with multiple partners at all levels.

Nice to Haves

  • Experience marketing B2B solutions or business services.
  • Familiarity with Demandbase, Salesforce, and Workfront.

Base Salary Range: $154,000—$209,000 USD

Our Commitment to Diversity, Equity, Inclusion, and Belonging

We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails, and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not:

  • Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
  • Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.
  • Send emails from Anaplan would come from an email address. Should you have any doubts about the authenticity of an email, letter, or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email before taking any further action in relation to the correspondence.