Marketing Director, B2B ABM Strategy

4 weeks ago


New York, New York, United States Dow Jones Full time

About the Role:

In this position, you will be responsible for developing and executing a B2B ABM strategy to drive revenue growth in the Manufacturing industry. You will work closely with sales and product teams to identify key accounts and develop targeted marketing campaigns to build awareness and deepen relationships with decision-makers.

Key Responsibilities:

  • Develop and maintain a deep understanding of the Manufacturing industry and market trends.
  • Craft an annual strategy and plan to build awareness and reputation for Dow Jones' capabilities and expertise.
  • Partner with sales to drive revenue growth in key accounts.
  • Collaborate with product teams to develop messaging and content that resonates with target audience.
  • Work with sales to gain customer advocacy and build long-term strategic partnerships.

Requirements:

  • 12+ years of B2B marketing experience, ideally in field marketing, industry marketing, or account-based marketing.
  • Experience marketing Risk & Compliance Data and/or Business Intelligence solutions to Fortune 1000 Manufacturing companies is a plus.
  • Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.

About Dow Jones:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process.



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