Marketing Director, B2B ABM Strategy
4 weeks ago
About the Role:
In this position, you will be responsible for developing and executing a B2B ABM strategy to drive revenue growth in the Manufacturing industry. You will work closely with sales and product teams to identify key accounts and develop targeted marketing campaigns to build awareness and deepen relationships with decision-makers.
Key Responsibilities:
- Develop and maintain a deep understanding of the Manufacturing industry and market trends.
- Craft an annual strategy and plan to build awareness and reputation for Dow Jones' capabilities and expertise.
- Partner with sales to drive revenue growth in key accounts.
- Collaborate with product teams to develop messaging and content that resonates with target audience.
- Work with sales to gain customer advocacy and build long-term strategic partnerships.
Requirements:
- 12+ years of B2B marketing experience, ideally in field marketing, industry marketing, or account-based marketing.
- Experience marketing Risk & Compliance Data and/or Business Intelligence solutions to Fortune 1000 Manufacturing companies is a plus.
- Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.
About Dow Jones:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process.
-
Marketing Director for B2B ABM
1 month ago
New York, New York, United States Dow Jones Full timeAbout Our Organization:Dow Jones is a global leader in news and business information, delivering content to organizations worldwide. With over 130 years of experience, we have one of the world's largest news-gathering operations, producing unrivaled quality content. Our flagship publication, the Wall Street Journal, is America's largest newspaper by paid...
-
B2B Content Marketing Manager, Financials
1 month ago
New York, New York, United States Dow Jones Full timeAbout the RoleAs a Content Marketing Manager, you will be responsible for developing and executing a thought leadership and content strategy in collaboration with the Industry/ABM Marketing team, subject matter experts across the company, and the Digital Marketing team. Your focus will be on developing content for the Financial sector (Banking, Investing,...
-
Director of US B2B Marketing Insights
1 month ago
New York, New York, United States American Express Full timeDirector - US B2B Marketing InsightsAt American Express, we're committed to delivering exceptional customer experiences. As a Director of US B2B Marketing Insights, you'll play a critical role in driving business growth and informing strategic decisions across our Global Commercial Services organization.Key Responsibilities:Partner with US GCS stakeholders...
-
Director of Integrated Marketing Strategy
4 weeks ago
New York, New York, United States stensul Full timeJob Title: Director of Integrated Marketing StrategyAbout the Role:We are seeking a highly skilled Director of Integrated Marketing Strategy to lead our demand-generation initiatives. As a key member of our marketing team, you will be responsible for crafting and executing strategies to drive pipeline growth, brand awareness, and customer acquisition.Key...
-
Director of B2B Marketing for Payments Industry
4 weeks ago
New York, New York, United States Dow Jones Full timeAbout the Role:In this position, you will be responsible for developing and executing a marketing strategy to drive revenue growth in the Payments industry. You will work closely with sales and product teams to understand customer needs and develop targeted marketing campaigns.You will have a deep understanding of the Payments industry and be able to...
-
Senior Director, Demand Generation
4 weeks ago
New York, New York, United States First Mile Group Full timeUnlock Growth with Our Senior Director, Demand Generation & Digital Marketing RoleAt Alloy, we're seeking a seasoned leader to drive our demand generation and digital marketing strategy, fueling our next phase of growth. As our Senior Director, Demand Generation & Digital Marketing, you'll own full-stack pipeline generation, rallying sales, product, and...
-
Director of Health Brand Strategy
4 weeks ago
New York, New York, United States Egg Strategy Full timeJob OverviewEgg Strategy is seeking a seasoned Director to lead our Health vertical. As a key member of our team, you will be responsible for developing and executing brand strategy, commercialization, and insights for our healthcare clients. With a strong background in pharmaceutical experience, you will work closely with patients, caregivers, and...
-
Product Marketing Strategy Lead
4 weeks ago
New York, New York, United States SS&C Technologies Holdings Full timeJob DescriptionOverviewSS&C Technologies Holdings is a leading provider of financial services technology solutions. We are seeking an experienced Product Marketing Strategy Lead to join our global Product Marketing team. This role will focus on our B2B Asset Management segment, targeting buyers in retail investment management, institutional investment...
-
Brand Marketing Director
4 weeks ago
New York, New York, United States Bilt Rewards Full timeAbout the Role:Built on a foundation of innovative thinking, Bilt Rewards is seeking a seasoned Brand Marketing Director to spearhead the development of our B2B brand marketing strategy. This key position will focus on driving awareness and affinity among our key business audiences, including property managers/owners and merchants in our Bilt Neighborhood...
-
Senior Field Marketing Specialist
4 weeks ago
New York, New York, United States Software Improvement Group Full timeJob Title: Senior Field Marketing SpecialistJob Summary:We are seeking a highly skilled Senior Field Marketing Specialist to drive demand through field and demand generation programs to meet or exceed revenue goals for the region's sales teams.Key Responsibilities:Develop and drive targeted B2B SaaS marketing programs to generate awareness, and a quality...
-
Head of B2B Marketing Strategist
4 weeks ago
New York, New York, United States Pathstream Full timeJob Title: Head of B2B Marketing StrategistAbout the Role:Pathstream is seeking a seasoned B2B marketing leader to spearhead the development and execution of a comprehensive B2B marketing strategy. As a key member of our team, you will be responsible for generating awareness for Pathstream amongst our target buyers in key industries and supporting the growth...
-
Marketing Director
1 month ago
New York, New York, United States Melio Full timeJob DescriptionAs the Director of Marketing at Melio, you will be responsible for developing and executing the company's overarching marketing strategy, ensuring market differentiation and overseeing end-to-end feature launches. This role will lead large creative marketing campaigns and help craft the Melio brand identity.About the RoleThis is a key...
-
Marketing Strategy Director
1 month ago
New York, New York, United States RTA US Full timeJob OverviewWe are seeking a seasoned Marketing Strategy Director to lead our multicultural and inclusive marketing efforts. This role will be responsible for developing and executing strategic marketing plans that drive business growth and revenue.Key ResponsibilitiesDevelop and execute marketing strategies that target diverse audiences and drive business...
-
Director, B2B Marketing, Payments Industry
4 weeks ago
New York, New York, United States Dow Jones Full timeAbout the Role:This position is responsible for developing and executing a marketing strategy to drive revenue growth in the Payments industry. The ideal candidate will have a deep understanding of the industry and be able to craft a compelling message that resonates with key decision makers.Key Responsibilities: Develop and maintain a deep understanding of...
-
Digital Marketing Director
4 weeks ago
New York, New York, United States Rapaport Full timeJob OverviewRapaport is seeking a highly skilled Digital Marketing Manager to drive lead generation, landing page optimization, marketing automation, and SEO/SEM strategy.This role will be pivotal in enhancing our B2B marketing efforts, collaborating closely with the Marketing Director and cross-functional teams.The successful candidate will lead the...
-
Content Marketing Director
4 weeks ago
New York, New York, United States Salesforce Inc Full timeAbout the RoleWe are seeking a highly skilled Content Marketing Director to join our team at Salesforce Inc. As a Content Marketing Director, you will be responsible for developing and executing a comprehensive content marketing strategy that aligns with our business objectives and resonates with our target audience.Key ResponsibilitiesDevelop and implement...
-
Content Marketing Director
4 weeks ago
New York, New York, United States Salesforce Inc Full timeAt Salesforce, we're seeking a highly skilled Content & Product Marketing Director to join our team. This role will be responsible for establishing our Private Equity & VC Practice as a thought leader in the Private Equity & VC space by creating compelling and authoritative content that addresses industry and business challenges and trends.About the...
-
Senior Director, Product Marketing Lead
1 month ago
New York, New York, United States LetsGetChecked Full timeJob DescriptionLetsGetChecked is a global healthcare solutions company that provides innovative tools to manage health from home through health testing, virtual care, genetic sequencing, and medication delivery for a wide range of health and wellness conditions.We are seeking a dynamic and experienced Senior Director, Product Marketing to join our team. The...
-
Commercial Director
4 weeks ago
New York, New York, United States Capture One Full timeJob OverviewCapture One is seeking a highly driven and achievement-oriented Commercial Director to lead our team and efforts in North America. As a key member of our senior leadership team, you will play a crucial role in driving sales and in-market activation, including marketing and local partner initiatives.The ideal candidate will have extensive...
-
Marketing Director
1 month ago
New York, New York, United States Devpost Full timeAbout the RoleDevpost is seeking a seasoned marketing leader to drive customer and user growth. As the Head of B2B Marketing, you will be responsible for developing and executing demand generation programs to increase online visibility and sales pipeline.You will lead digital marketing initiatives, including website management, SEO/SEM, email marketing,...