Digital Marketing Strategist

3 weeks ago

New York, New York, United States Alice and Olivia Full time

Job Summary:

The Digital Marketing Manager will play a key role in driving growth in traffic and customer acquisition while contributing to team success at alice + olivia. This role will strategically manage and optimize digital marketing efforts across multiple platforms, focusing on key metrics such as cost per acquisition (CPA), return on investment (ROI), and customer lifetime value (CLTV).

Main Responsibilities:

  • Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA, ROI, and CLTV constraints.
  • Develop strategies to maximize the customer funnel by increasing conversion rates and reducing churn, ensuring revenue growth.
  • Drive traffic and demand generation through a combination of paid media, organic strategies, and emerging channels.
  • Focus on scaling demand while improving marketing efficiency through CAC and improving marketing-driven revenue metrics.

Key Performance Indicators:

  • Revenue growth through digital marketing channels.
  • Improvement in conversion rates and customer lifetime value.
  • Optimization of digital marketing budgets and resource allocation.

Requirements:

  • 5+ years of progressive experience in online marketing.
  • In-depth experience with key acquisition channels and understanding of how cross-channel synergies drive revenue.
  • Experience managing and forecasting budgets and performance across marketing channels, with a focus on driving revenue.
  • Demonstrated ability to work with external agencies and manage day-to-day interactions.
  • A data-driven and analytical mindset with a strong foundation in making evidence-based decisions.
  • Excellent collaboration, communication, and relationship-building skills.
  • Ability to adjust priorities and perform efficiently in a fast-paced environment.

Salary Range: $85,000-105,000 base salary (dependent on experience and qualifications).

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