Digital Marketing Strategist
2 days ago
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. We are seeking a Digital Marketing Specialist to join our team and contribute to our mission.
Job SummaryWe are looking for a highly skilled Digital Marketing Specialist to develop and execute digital marketing strategies that drive business growth. The ideal candidate will have experience in executing, monitoring, and adjusting digital marketing campaigns to support broader marketing objectives and enhance customer experience.
Key Responsibilities- Develop and execute email campaigns to engage and nurture customers
- Implement marketing automation strategies to improve efficiency and effectiveness
- Manage marketing platforms to ensure proper setup, integration, and data integrity
- Execute and optimize campaigns using ABM techniques, SEO/PPC, email drip campaigns, lead nurturing sequences, and triggered responses
- Lead management and collaboration with sales teams for seamless handoff and follow-up
- Data analysis and continuous improvement to optimize marketing automation performance metrics
- Bachelor's Degree with minimum 5 years of experience in digital marketing, email marketing, paid and organic SEO, display advertising, ABM, marketing automation (nurture), lead management
- Software/Application Proficiency in Salesforce and Pardot (Marketing Cloud Account Engagement), Google Analytics - Required
- Candidates must already have a work authorization that would permit them to work for ABB in the US
ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC). With its products, global scale, and local presence, the Division helps customers to improve energy efficiency, productivity, and safety. We value people from different backgrounds and encourage diversity in the workplace.
We are an Equal Employment Opportunity (EEO) and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status.
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