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Digital Marketing Strategist

2 months ago

New York County New York, United States Drive Shack Inc. Full time
About Drive Shack Inc.

Drive Shack Inc. is a leading company in the golf-related leisure and entertainment industry, dedicated to creating memorable experiences through competitive socializing. Our diverse portfolio includes renowned brands such as American Golf, Drive Shack, and Puttery.

About Puttery

Puttery offers a modern, dynamic twist on traditional putting with unique challenges at every hole. This high-energy experience combines competitive socializing with cutting-edge auto-scoring technology in an immersive setting. Guests can explore curated culinary delights, inventive craft cocktails, and a vibrant bar area with great music, making it the perfect spot to enjoy the night before, during, and after their tee time.

Job Purpose

Drive Shack Inc. is seeking a Digital Marketing Manager with expertise in navigating the digital landscape and a strong passion for social media engagement. In this role, you will spearhead our digital marketing strategy, focusing extensively on social media channels. Your responsibilities will include enhancing brand awareness, nurturing online community growth, and driving website traffic and customer acquisition through innovative digital and social media initiatives.

Responsibilities
  • Strategic Leadership: Develop and oversee the implementation of a comprehensive digital marketing strategy, integrating strong social media management to achieve business and marketing objectives.
  • Digital Channel Oversight: Direct the company's digital presence across all channels, including website management, email marketing, digital advertising, and a robust social media strategy encompassing content creation, regular engagement, and follower growth.
  • Collaboration and Alignment: Work with the Marketing Activations Manager, Creative Strategist, Director of Marketing, and other key stakeholders to harmonize digital initiatives with broader marketing strategies and company goals.
  • Website and SEO Management: Maintain an optimized, engaging, and up-to-date company website, incorporating SEO best practices to enhance visibility and user experience.
  • Social Media Expertise: Craft and execute a cutting-edge social media strategy to enhance brand presence, engage with diverse audiences, and drive conversions through creative and compelling content across various platforms.
  • Email Marketing: Design and deploy impactful email campaigns, leveraging analytics to refine and improve reach and effectiveness.
  • Digital Advertising and Analytics: Lead digital advertising efforts, including the use of analytics tools to track performance, optimize campaigns, and ensure a positive ROI.
  • Customer Engagement: Foster meaningful interactions with the online community, respond to queries, and build relationships to enhance customer loyalty and satisfaction.
  • Performance Analysis and Reporting: Regularly evaluate digital marketing metrics to inform strategy, providing insights and recommendations for future campaigns based on data-driven analysis.
  • Budget Management: Efficiently manage the digital marketing budget, ensuring strategic allocation of resources for maximum impact and cost-effective results.
Qualifications
  • Qualifications: Bachelor's degree in Marketing, Digital Technologies, or a related field.
  • Demonstrable Experience: Demonstrable experience as a Digital Marketing Manager with a strong emphasis on social media management or digital advertising.
  • Expertise: Expertise in utilizing website analytics tools (e.g., Google Analytics) and familiarity with Google AdWords.
  • Comprehensive Understanding: Comprehensive understanding of social media platforms, trends, and analytics tools, with a proven track record of growing followers and engagement.
  • Experience: Experience in executing email marketing and digital advertising campaigns with a focus on optimization and ROI.
  • Creativity and Analytical Prowess: Creativity merged with analytical prowess to drive marketing success.
  • Communication Skills: Outstanding communication skills and the ability to engage effectively with a digital audience.
  • Commitment to Staying Informed: A commitment to staying informed about digital marketing trends and innovations.