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Product Strategist

2 months ago

New Berlin, Wisconsin, United States SWM International Full time
{"Job Title": "Product Strategist", "Job Description": "Job Summary

Mativ is a global leader in specialty materials, and we're seeking a Product Strategist to join our team. As a key member of our marketing and market development team, you will be responsible for managing product marketing and market development activities for assigned product lines.

Key Responsibilities
  • Develop and implement dynamic market strategies targeting specific competitors, accounts, or suppliers.
  • Drive new product/market development planning of targeted products.
  • Develop marketing plans and strategies to support overall corporate objectives.
  • Develop a team marketing approach with key suppliers to maximize resource utilization and facilitate communication on pricing, new products, and sales programs.
  • Determine resource requirements for individual projects.
  • Determine price positioning within given products and/or segments.
  • Act as a liaison to all departments to promote new product/market development and resolve conflicts that may impede progress.
  • Participate in the development and implementation of an external communications plan to promote Mativ's ability to develop new products and participate in new markets.
  • Participate directly in trade show activities as needed to assist the team and develop a plan to promote their product lines.
  • Assist with marketing communications such as website content, social media, SEO & PPC.
  • Develop relationships and new product/market opportunities; negotiate contracts and confidentiality agreements, as needed.
  • Develop the technical expertise to evaluate new emerging markets and technology changes to determine potential opportunities for Mativ.
  • Call on customers with Field Sales Representatives to assist in sales penetration, provide technical assistance, and present new products and obtain market information.
  • Negotiate sales agreements and contracts with customers in cooperation with the sales team to ensure overall success of their line and business unit objectives.
  • Obtain information on competition, competitive products, processes, etc.; communicate intel to sales and management as needed regarding competition and market intelligence; obtain pricing, product offering information, as well as promotional plans.
  • Company liaison for vendor partners for business unit negotiations, special contracts, and pricing.
  • Reporting of product line sales on a monthly/quarterly basis with analytical or situational intel or commentary as needed.
  • Evaluate new ideas to determine if they should be implemented prior to strategy development.
  • Advocate for their assigned product lines internally and externally to drive education and growth.
Requirements
  • Bachelor's degree required.
  • Minimum of 5 years of experience in a similar role preferred.
  • Computer skills: Microsoft Excel, Microsoft Word, Adobe Creative Suite preferred.
  • Ability to learn new computer systems and technology.
  • Self-starter/self-motivated individual with ability to see what needs to be done and take action, as needed.
  • Business presentation skills.
  • Ability to perform quantitative analysis and projections.
  • Timely completion of complex tasks under minimal supervision.
  • Ability to write effectively and adaptably for internal and external communication.
  • Understanding of branding concepts and ability to implement creative ideas inside branding requirements.