Digital Marketing Strategist

2 weeks ago


New Berlin, Wisconsin, United States Abb Holdings Inc Full time
Job Title: Digital Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.

About the Role

We are seeking a Digital Marketing Specialist to join our team. The ideal candidate will have experience executing, monitoring, and adjusting digital marketing strategies to support broader marketing objectives and enhance our customers' experience.

Key Responsibilities
  • Develop and execute email campaigns to engage and nurture our audience.
  • Implement marketing automation strategies to improve efficiency and effectiveness.
  • Manage marketing platforms to ensure proper setup, integration, and data integrity.
  • Execute and optimize campaigns using ABM techniques, SEO/PPC, email drip campaigns, lead nurturing sequences, and triggered responses.
  • Lead management and collaboration with sales teams for seamless handoff and follow-up.
  • Monitor and analyze marketing automation performance metrics to make data-driven decisions.
Requirements
  • Bachelor's Degree with minimum 5 years of experience in digital marketing, email marketing, paid and organic SEO, display advertising, ABM, marketing automation (nurture), lead management.
  • Software/Application Proficiency in Salesforce and Pardot (Marketing Cloud Account Engagement), Google Analytics - Required.
  • Candidates must already have a work authorization that would permit them to work for ABB in the US.
About Us

ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC). With its products, global scale, and local presence, the Division helps customers to improve energy efficiency, productivity, and safety.

We value people from different backgrounds. If you want to discover more about ABB, take another look at our website https://www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status.



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