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Digital Marketing Strategist

2 months ago

New York, New York, United States HomeWetBar Gifts Full time

{"h1": "Digital Marketing Strategist Job Description", "p": "HomeWetBar Gifts, a four-time winner of the Metro 50 award and nationally recognized as one of the Inc 500/5000 fastest growing companies in America, is seeking a Digital Marketing Strategist to join our team.

As a Digital Marketing Strategist, you will be responsible for developing and executing targeted marketing strategies to increase website traffic, revenue, and ROI. You will work closely with the Director of Digital Marketing & Ecommerce to create marketing plans and implement them.

Responsibilities:

* Develops and executes targeted marketing strategies to increase website traffic, revenue, and ROI
* Develops strategy for email targeting and segmentation
* Develops and creates drip campaigns and segmented email campaigns to increase customer lifetime value and retention
* Leads 3rd Party marketplace marketing efforts (Amazon/Etsy/Wayfair Walmart, etc.) driving increased revenue and ROI
* Manages Google Ads agency relationship and drives 5.5+ ROAS
* Works with agencies or internal teams on Paid social and Affiliate/Influencer marketing.
* Drives continuous improvements in KPIs across all marketing channels using Google Analytics
* Communicate with external partners and vendors on ongoing strategies, program optimizations, budgets, reporting, and testing

Qualifications:

* 5+ Years as a digital marketing strategist, or specialist INCLUDING 3+ Years B2C e-commerce marketing experience at an agency or similar role in which multiple e-commerce brands have been worked on
* Bachelor's or higher degree in digital marketing, internet marketing, or other applicable degree
* Demonstrated experience developing targeted email marketing campaigns
* Demonstrated experience driving targeted, converting traffic to websites
* Must be results-oriented – with a high degree of personal initiative
* Exceptional problem-solving skills, ability to prioritize and focus on impact
* Proficiency with Google Analytics
* Successful customer segmentation experience
* Exceptional problem-solving skills, ability to prioritize and focus on impact
* Demonstrated ability to measure, track, and work with teams remotely
* Experience generating awareness AND conversions via Paid Social

About HomeWetBar Gifts:

* A four-time winner of the Metro 50 award, honoring them as one of Oklahoma City's fastest-growing private companies.
* HomeWetBar has also been recognized nationally as one of the Inc 500/5000 fastest growing companies in America four times and by Newsweek Magazine as the best of the best in e-commerce two years running.

Benefits:

* Health
* Dental
* Vision
* 401(k) match
* PTO package
* Education benefits
* Employee Discounts
"}