Digital Marketing Director

2 days ago


Seattle, Washington, United States Electronic Arts Full time
About the Role

Job Summary: We are seeking a highly skilled Digital Marketing Director to lead our Performance Marketing efforts for The Sims Mobile. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and revenue.

Key Responsibilities
  • Market Analysis: Conduct in-depth market analysis to identify trends, opportunities, and challenges in the mobile gaming industry.
  • Strategy Development: Develop and implement a data-driven marketing strategy that aligns with business objectives and drives revenue growth.
  • Team Leadership: Lead a cross-functional team of marketing professionals to execute marketing campaigns and initiatives.
  • Budget Management: Manage a multi-million dollar marketing budget to ensure efficient resource allocation and maximum ROI.
  • Performance Measurement: Track and analyze key performance indicators (KPIs) to measure campaign success and inform future marketing strategies.
Requirements
  • Leadership Experience: 10+ years of experience in a leadership role in mobile performance marketing.
  • Mobile Marketing Expertise: Proven track record of delivering strong performance marketing results for successful mobile games.
  • Strategic Thinking: Ability to develop and execute a comprehensive marketing strategy that drives business growth and revenue.
  • Collaboration: Excellent collaboration and communication skills to work effectively with cross-functional teams.
  • Analytics: Ability to analyze data and make informed decisions to optimize marketing strategies.
What We Offer

As a Digital Marketing Director at Electronic Arts, you will have the opportunity to work on a high-profile game franchise, collaborate with a talented team of marketing professionals, and drive business growth and revenue.



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