Digital Marketing Specialist

2 days ago

Seattle, Washington, United States Brooks Running Full time
About the Role

We are seeking a highly skilled Paid Digital Marketing Specialist to join our team at Brooks Running. As a key member of our digital marketing team, you will be responsible for developing and executing digital marketing campaigns with our key retail accounts.

Responsibilities
  • Develop go-to-market planning for core product launches and make recommendations to current strategies with select retail accounts.
  • Work cross-functionally with internal marketing, retail, and sales teams to build annual paid digital marketing plans across select retailers.
  • Manage budget allocation decisions across paid channels and work cross-functionally with the Retail Marketing Manager for select retail accounts to ensure paid efforts are funded properly and efficiently according to goals.
  • Manage the implementation and execution of campaigns across key accounts, including trafficking creative assets, campaign monitoring, and optimization recommendations to further improve current strategies and scale future programs.
  • Manage the creative brief process for product launch campaigns across key retail accounts, ensuring assets are designed to enhance the user experience, drive results, and are created with each specific media platform's best practices in mind.
  • Manage reporting needs for select retail campaigns on a bi-weekly basis to keep internal teams abreast of campaign performance, budget optimizations, and applicable recommendations.
  • Partner with the Paid Digital Marketing Manager, Retail in the development of quarterly business reports for key account campaigns by aggregating data, analyzing, drawing insights, and providing recommendations to improve paid spend.
  • Responsible for preparing reporting and assisting in presenting findings/recommendations at key internal and external meetings throughout the year.
Qualifications
  • Bachelor's degree in Communications, Marketing, or a similar field required.
  • 2 years of related experience in digital marketing, with experience in paid social, programmatic media, and other digital tactics required.
  • Experience working with retailers or on a consumer brand a plus.
  • Experience working on Amazon Marketplace or within SEM a plus.
  • Understanding of cross-channel marketing tactics.
  • Ability to efficiently analyze data and tell its story to stakeholders.
  • Must be comfortable working with cross-functional teams and have experience with agency and vendor management a plus.
  • Excellent writing and verbal communication skills and strong interpersonal skills.
  • Detailed-oriented, accurate, professional, and accountable.
  • Is a problem solver, proactively seeking creative solutions to achieve better runner experiences.
  • Proficiency in Microsoft Office, specifically Excel, PowerPoint, Word, and Outlook.
  • Passionate participation in Brooks sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community.
  • Embraces and lives the Brooks values.

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