Marketing Director

7 hours ago

Seattle, Washington, United States Washington Policy Center Full time
Job Opportunity

Washington Policy Center (WPC) is a non-profit, independent, public policy research institute dedicated to improving the lives of Washington state's citizens. We are seeking a highly skilled Marketing Director to lead the development and execution of our marketing strategy.

Key Responsibilities
  • Develop and execute marketing strategies aligned with WPC's objectives, setting measurable goals and tracking performance.
  • Protect and enhance WPC's brand by ensuring consistency across all marketing channels and actively managing the organization's public image.
  • Manage multiple marketing projects, coordinating with the COO, WPC's Communications team, and the Marketing and Communications Committee.
  • Create and oversee the production of engaging content for digital and print platforms, ensuring it aligns with WPC's strategic messaging and brand standards.
  • Conduct market research, analyze data and campaign performance, and prepare reports with actionable insights to continuously optimize initiatives.
  • Lead marketing efforts for WPC's events, ensuring they are well-publicized, meet marketing goals, and contribute positively to WPC's brand and strategic objectives.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or related field, with 5 years or more of successful marketing and design experience.
  • Proven ability to manage multiple tasks and deadlines independently, with strong organizational skills.
  • Excellent writing and communication skills, with proficiency in marketing analytics and CRM tools.
  • Expertise in digital marketing channels, including social media, email, and content marketing.
  • Strategic thinker with strong analytical abilities to translate data into actionable insights and adapt to change.
  • Effective collaborator with strong interpersonal skills for team and partner engagement.

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