Senior Director Commercial Growth
4 days ago
ServiceNow is seeking a Senior Director to develop and lead a modern field marketing function in Canada and LATAM. This individual will serve as a key partner in ServiceNow's growth, driving brand awareness and footprint through effective field strategies, lead generation, pipeline development, and sales enablement.
Salary Range
$207,100 - $372,900 per year, plus equity (when applicable), variable/incentive compensation, and benefits.
About the Role
The successful candidate will drive an integrated partnership with sales organizations, effectively deploying budget and leveraging data to meet and exceed pipeline, revenue, and new logo targets. They will also partner closely across marketing and other key functions to drive the integrated marketing plan for Commercial, Canada, and LATAM.
Key Responsibilities
- Develop, build, and lead a modern field marketing function in Canada and LATAM.
- Drive an integrated partnership with sales organizations to achieve revenue goals.
- Partner closely across marketing and other key functions to drive the integrated marketing plan.
- Measure all programs and optimize the marketing mix to maximize return on investment.
- Manage and optimize the annual budget and report, forecast, and spend on a quarterly basis.
- Lead marketing enablement by being a source of knowledge for updates and announcements around field marketing, partners, analysts, executive programs, social media, and more.
Requirements
To succeed in this role, you will need:
- 15+ years' experience in marketing demand generation, with a strong pipeline and revenue orientation.
- BS or BA in Business or Marketing.
- B2B marketing background, preferably in a cloud business of scale.
- Ability to build, motivate, and lead a high-performing team.
- Natural affinity for data-driven decisions and problem-solving.
- Strong strategic, analytical, and operational skills.
- Excellent interpersonal, communication, negotiation, and change management skills.
About Us
ServiceNow is an equal opportunity employer committed to diversity, inclusion, and belonging initiatives. We strive to create an accessible and inclusive experience for all candidates. If you require accommodations, please contact us at globaltalentss@servicenow.com.
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